Amidst speculations of cult involvement, TenAsia covered an April 30 incident where a HYBE employee humorously addressed the rumors on Blind, a workplace discussion forum. The employee jested, “HYBE employees supposedly meditate and do yoga every morning, brainwashing everyone into the cult Dahn World. The conspiracy theories surrounding this company are just too hilarious.”
This sentiment garnered laughter from another staffer who expressed, “I’m laughing ironically; I didn’t realize I cared this much. It’s all just absurd.”
In a tongue-in-cheek vein, more HYBE associates chimed in, “Hilarious. Please give us some time to do yoga and meditation in the morning. I want to join too,” and others quipped, “Don’t be late for the 9 a.m. meditation class.”
Skepticism also surrounds ADOR, a HYBE-affiliated label, and its CEO Min Hee-jin, suggesting the utilization of PR firms for manipulating public opinion. “They’re apparently using an online PR company for public opinion manipulation,” one employee asserted, highlighting the contentious nature of such practices.
Any actual involvement in manipulating public opinion by ADOR remains unproven.
An internal audit ensued at HYBE due to concerns regarding CEO Min and ADOR’s management looking to take over the label. CEO Min dismissed these allegations on the 25th during an emergency press conference, where a controversial KakaoTalk message surfaced, connected to NewJeans’ “OMG” music video.
Dialogue ensued among netizens that the music video covertly criticized HYBE’s links to Dahn World.
HYBE voiced their intent to confront the rumors on the 29th, promising clarifications.
Legal actions were declared against those disparaging BTS’s image. Moreover, Global Cyber University, attended by most BTS members, negated any Dahn World association, clarifying, “They all enrolled in Global Cyber University before their official debut or gaining fame as BTS.”
Source: Nate
FAQs
Q1: What is HYBE’s stance on the cult accusations?
A1: HYBE has not officially supported these claims and its employees have responded to the accusations with sarcasm and irony.
Q2: Is there evidence of ADOR’s involvement in public opinion manipulation?
A2: As per the reports, there is no evidence that proves ADOR’s engagement in such activities.
Q3: What did CEO Min Hee-jin reveal during the emergency press conference?
A3: CEO Min Hee-jin refuted allegations of attempting to seize control of ADOR during the emergency press conference.
Q4: Did netizens interpret NewJeans’ “OMG” music video as a critique of HYBE’s association with Dahn World?
A4: Yes, some netizens believe the video contains subtle criticisms of the company’s alleged links to Dahn World.
Q5: Are legal actions being taken by HYBE?
A5: HYBE has announced plans to take legal action against those spreading malicious rumors and attempting to damage BTS’s reputation.
Conclusion
The news surrounding HYBE and affiliated label ADOR, including their CEO Min Hee-jin, has ignited various speculations, ranging from cult conspiracies to online public opinion manipulation. HYBE employees have approached these claims with irony and humor, seemingly dismissing their credibility, while the organization has expressed a serious commitment to legally contesting false allegations and slander. Despite the fact that the rumors persist, HYBE’s narrative remains one of ridicule and legal resistance to the purported defamation.