The K-pop group NewJeans finds itself at the center of a brewing controversy between ADOR’s Chief Executive Min Hee-jin and HYBE’s Chairman Bang Si-hyuk. The situation remains unresolved, but a new video posted on NewJeans’ social media has raised eyebrows.
The clip features NewJeans members Hanni, Haerin, and Hyein playfully taking on the roles of a camera operator, a reporter, and an audio technician. The sketch is said to humorously depict the media’s haste in covering NewJeans’ anticipated comeback.
The point-of-view style video led to speculation among some online commenters about whether NewJeans was subtly commenting on their CEO’s controversy with Bang Si-hyuk. This comes ahead of their comeback with two new singles set for release in the upcoming months.
Addressing concerns, fans clarified that the video was published on March 28th—just two days after the announcement of NewJeans’ comeback and before the public became aware of Min Hee-jin’s trouble. This revelation helped dispel some of the growing rumors that connected the video to the current conflict.
Amidst the backdrop of these events, NewJeans has their return to the K-pop scene scheduled with their double singles “How Sweet” & “Bubble Gum” releasing on May 24th, and “Super Nature” & “Right Now” on June 21st. These tracks will not only be available in Korea but also as special edition releases in Japan.
NewJeans released a promotional music video for “Bubble Gum” on April 26th. Considering that ADOR previously announced member Hyein’s temporary hiatus due to an injury on April 11th, fans anticipate that the group’s upcoming comeback might feature only four active members.
FAQ
- What is the video by NewJeans about?
- Why did people think NewJeans’ video was related to the HYBE conflict?
- When were the new singles by NewJeans scheduled for release?
- Will NewJeans’ comeback include all members?
The video from NewJeans shows three members simulating a media crew, seemingly ready to cover the group’s upcoming comeback.
Due to the timing of the video’s release amid the HYBE and ADOR conflict, some speculated it was a humorous take on the situation.
The new singles “How Sweet” & “Bubble Gum” and “Super Nature” & “Right Now” are scheduled to release on May 24th and June 21st, respectively.
Due to Hyein’s temporary break from activities because of an injury, there is a possibility that the comeback will feature only four members.
Conclusion
In the ever-moving world of K-pop, NewJeans has become an inadvertent focal point of a major industry conflict. While their recent SNS video caused some initial confusion, fans were quick to point out the humorous video’s context and timing that predated the currently unfolding corporate dispute. As NewJeans gears up for their comeback, fans are eagerly awaiting the release of their new singles, albeit potentially with a modified lineup due to Hyein’s injury. The focus remains on their music and the anticipation of their return to the K-pop landscape.