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The official announcement has been made by WWE on Thursday regarding WrestleMania’s sponsoring partners.
WrestleMania XL to be Presented by SNICKERS® and WWE® 2K24
STAMFORD, Conn., February 29, 2024 – WWE (NYSE: TKO), along with Mars and Take-Two Interactive, revealed today that SNICKERS® and WWE® 2K24 are set to maintain their role as the Presenting Partners of WrestleMania. The event is scheduled for the weekend of Saturday, April 6 and Sunday, April 7, 2024, to be held at Lincoln Financial Field in Philadelphia.
For the third year in a row, SNICKERS and WWE 2K24 will collaborate as the official Presenting Partners for WrestleMania, WWE’s pop culture spectacular, which has already set records with over 90,000 tickets sold on the first day of availability.
The successful multi-platform campaign, dubbed the Road to WrestleMania, will be continued by SNICKERS and WWE 2K24 leading up to the epic wrestling showcase.
Mars Wrigley’s Marketing Vice President, Martin Terwilliger, expressed enthusiasm about SNICKERS’ ongoing partnership with WrestleMania, highlighting their commitment to satisfying WWE fans globally. As Presenting Partners for WrestleMania XL, they anticipate delivering one of the most anticipated sports events in 2024.
Simultaneously, Take-Two Interactive’s Senior Vice President and General Manager of Sports, Dennis Ceccarelli, commented on the thrill of teaming up again with SNICKERS for the monumental WrestleMania XL, and shared excitement about witnessing WWE 2K24 cover Superstars like Cody Rhodes, Rhea Ripley, and Bianca Belair shine at the event.
Grant Norris-Jones, EVP & Head of Global Partnerships at TKO, mentioned the collective excitement surrounding the biggest event in WWE history with the exceptional collaboration between 2K and Snickers, now in its third consecutive year.
Leading up to WrestleMania, both brands will feature prominently across WWE’s banner television broadcasts, including Monday Night Raw and Friday Night SmackDown, in addition to exposure during the WrestleMania Kickoff Show, live streaming on Peacock, and extensive digital and social coverage via WWE’s leading platforms.
For detailed information on WWE 2K24, fans are invited to visit the game’s official site, engage through social media channels including Facebook, Twitter, Instagram, and YouTube, with the gameplay hashtag #WWE2K24.
WrestleMania XL is taking center stage on Saturday, April 5, and Sunday, April 6, broadcasting live from Lincoln Financial Field in Philadelphia. Remaining tickets can be secured through Ticketmaster.
FAQs about WrestleMania XL and its Presenting Partners
- When will WrestleMania XL take place?
WrestleMania XL is scheduled for Saturday, April 5 and Sunday, April 6, 2024. - Where is the event being held?
The event will be broadcast live from Lincoln Financial Field in Philadelphia. - Can I still buy tickets to WrestleMania XL?
There are limited tickets remaining, which can be purchased through Ticketmaster. - How can I find out more about WWE 2K24?
For more information on WWE 2K24, visit the official website or follow the game on Facebook, Twitter, Instagram, and YouTube using the hashtag #WWE2K24. - Who are the WWE 2K24 cover Superstars this year?
This year’s cover Superstars include Cody Rhodes, Rhea Ripley, and Bianca Belair.
Conclusion
The continuity of SNICKERS and WWE 2K24 as presenting partners for WrestleMania XL reflects the strength of the relationship between the brands and the significance of the WrestleMania event in the world of sports entertainment. With an impressive start in ticket sales and a multi-platform marketing campaign already in effect, WrestleMania XL is expected to be one of the grandest editions of WWE’s premier event. Fans can anticipate witnessing the pinnacle of wrestling action, star performances, and an overall spectacular event enhanced by its high-profile partnerships.