Dwayne Johnson, famously known as The Rock, has recently revealed a vibrant marketing strategy for his energy drink brand, ZOA. The announcement was made public on various social media platforms.
The revered entertainer and entrepreneur shared insights into the inspiration behind the ‘Big Dwayne Energy’ campaign through a press release:
“When someone with a great, radiating energy enters the room, people feel it. ZOA Energy helps you be that best version of yourself and positively influence those around you – confidently owning your authentic self, having fun and doing your best to live life to the fullest. Before you know it, everyone is hooked on ZOA.”
Conceived by Haygarth USA, the promotional plan aims to incorporate ZOA into various brand placements, including the series The Walking Dead: The Ones Who Live, the reality show The Voice, the game show Deal or No Deal Island, and the much-anticipated NFL Draft broadcast.
For those eager to try ZOA energy drinks, they are available for purchase online on ZOA’s official website, as well as in several leading retail stores like 7-Eleven, Costco, Quick Trip, HEB, Meijer, and Circle K across the United States.
Source: F4WOnline
FAQ Section
What is ZOA?
ZOA is an energy drink company founded by Dwayne Johnson, “The Rock,” which offers a variety of beverages designed to provide energy through healthy ingredients.
What does ‘Big Dwayne Energy’ mean in the context of ZOA?
“Big Dwayne Energy” refers to the campaign’s concept of embodying positivity, confidence, and the authentic self, inspired by The Rock’s personal brand, and by extension, the boost of energy and nutrition provided by ZOA energy drinks.
Where can I find ZOA energy drinks?
ZOA energy drinks can be purchased online at their official website, and are also available at various retail stores including 7-Eleven, Costco, Quick Trip, HEB, Meijer, and Circle K in the US.
Conclusion
The ‘Big Dwayne Energy’ campaign by ZOA, spearheaded by Dwayne ‘The Rock’ Johnson, showcases the synthesis of personal branding and product ethos, promising consumers an energy drink that not only tastes great but also encapsulates the uplifting and dynamic spirit of its founder. With its strategic placements in popular media and wide availability in stores, ZOA is poised to energize the market and its consumers alike.