![Chipotle Criticized for Reducing Volume in Food Servings, Customers Voice Discontent 2 imago443209106](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/05/imago443209106.jpg?w=1170)
Loyal patrons of Chipotle have recently voiced their frustrations, accusing the popular chain of cutting back on its portion sizes. The brand has been criticized for the diminishing quantity of food served to customers.
Since the acquisition of attention by these concerns, food reviewer Keith Lee, who is known for his past collaboration with Chipotle creating a customized menu option, revisited the restaurant to review his usual choices like the burrito bowl, steak quesadilla, and tacos.
“Chipotle used to be my favorite, but something doesn’t feel the same anymore. I wanted to figure out if it’s just me or if they’ve really changed,” Lee said at the beginning of his video assessment.
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Although Lee rated the tacos an 8/10, he introduced his feedback with, “As a vocal Chipotle fan, I believe the praise and constructive criticism should be equally loud.”
He expressed disappointment in the reduced portion sizes and the temperatures of the food items sampled. Struggling to find chicken in his burrito bowl, he also commented that the bowl felt “freezing cold,” similar to having just been removed from a fridge.
With an honest tone, he concluded, “The truth is, things at Chipotle feel different, and I’m unsure what’s behind the change.”
Lee’s followers appreciated his candidness, with one commenting, “This is true. I just said the same thing. The protein servings are now smaller and the food is often cold,” a sentiment liked by over 9000 others.
Another user declared, “Chipotle Needed To Hear This!!,” while a third lamented that Chipotle has been limiting protein portions significantly.
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Some also argued they were being overcharged for sauces. One patron even offered Chipotle a suggestion to use measuring cups for more consistent servings.
Chipotle staff chimed in, mentioning that amidst the ongoing criticism, management has advised them to fill bowls fully if they see a customer with a phone.
In response to the negative feedback, Laurie Schalow, Chipotle’s chief corporate affairs and food safety officer, reassured the public via People that “our portion sizes have remained the same.” She went on to explain that Chipotle has “reiterated the importance of proper portioning to our team members.”
See Also: 18 Chipotle Copycat Recipes That Offer a Homemade Spin on Favorites
FAQs about Chipotle Serving Sizes
- Have Chipotle’s serving sizes officially changed?
- A: According to Laurie Schalow, Chipotle’s portion sizes have not changed.
- Why do customers feel that Chipotle’s portions are smaller?
- A: Customers and critics like Keith Lee have noted smaller-looking servings and have shared their experiences online, but the company denies any reductions in portion sizes.
- How has Chipotle responded to these claims?
- A: Chipotle has reinforced portioning guidelines with employees and insists that serving sizes are consistent.
- What should customers do if they’re unsatisfied with their meal portion?
- A: Customers can address their concerns with in-store management or provide feedback through Chipotle’s customer service channels.
Conclusion
In recent times, Chipotle has faced criticism from its customer base regarding perceived downsizing of meal portions. Food critic Keith Lee’s publicized review brought significant attention to the matter. Chipotle, while maintaining that portion sizes have not changed, has made efforts to reassure customers and staff on portion standards. The broader impact of these allegations may require consistent customer experiences to reinforce or refute claims made online. Whatever the verdict, the conversation around food portions at Chipotle continues to generate buzz and suggests the importance of quality control and customer satisfaction in the food service industry.