Sweet nostalgia is in the air as Altoids prepares to revive a beloved product line that has been missed for over a decade. Altoids Sours, the tangy candies that captivated a generation of snack lovers in the early 2000s, are slated to return to stores.
Altoids enthusiasts have taken to social media to celebrate the anticipated comeback, expressing joy and indelible memories associated with the iconic tins that were a common sight in school backpacks.
The nostalgia-inducing treats were last seen on market shelves in 2010, and until recently, many fans had accepted their disappearance. However, a notable food blogger operating under the alias snackbetch revealed that Mars, the parent company of Altoids, plans to reintroduce the sours under a new moniker, Retro Sours. The blogger confirmed this in a gripping Instagram post on Friday, May 24.
Mars has yet to announce an official release date for the reintroduction of these sours, which will be available in their original form, according to the Retro Sours name. Although only the tangerine flavor has been confirmed to be returning, there is speculation that more flavors will soon be announced.
Fans of the original Altoids Sours, which debuted in 2004, mourned their loss after they were discontinued in 2010. Despite their popularity, Mars cited “low national demand” as the reason behind their disappearance, according to a customer service representative who spoke to Bustle.
The news of the revival has spurred an outpouring of excitement and reminiscence among fans on snackbetch’s Instagram page, as they recollect their past affection for the sours and anticipate recreating childhood pleasures.
FAQ About the Return of Altoids Sours
- When were Altoids Sours originally discontinued?
- Altoids Sours were discontinued in 2010.
- What were the original flavors of Altoids Sours?
- The original flavors included apple, lime, mango, raspberry, and tangerine.
- What will the returning Altoids Sours candies be called?
- The returning candies will be called Retro Sours.
- Has Mars announced an official release date for the return of Altoids Sours?
- As of the information available, Mars has not announced an official release date for Retro Sours.
- Is there any confirmation about which flavors will be returning?
- So far, only the tangerine flavor has been confirmed to be returning.
Conclusion
The anticipation surrounding the return of Altoids Sours, now rebranded as Retro Sours, underscores the power of nostalgia in the confectionery market. Fans have clearly demonstrated that sometimes, the appetite for certain treats can endure far beyond their shelf life. As snack enthusiasts eagerly await further announcements, the reaffirmed presence of Retro Sours on social media and in consumers’ conversations suggests that, despite past data suggesting low demand, a cult following for these sours remains. The tangerine-flavored Retro Sours represent the beginning of a sweet reunion between Altoids and their fans, with the hope that additional flavors will follow and bring back even more cherished memories for all those who grew up enjoying this tangy snack.