The beloved Jif brand is expanding its peanut butter empire with a deliciously sweet new concoction that’s already causing a stir among enthusiasts.
On Wednesday, May 1, Jif made waves by announcing the launch of its most ambitious flavor profile in a decade—drawing comparisons to their previous groundbreaking product, the Whipped Peanut Butter and S’mores released in 2014. The new game-changer: Jif Peanut Butter & Chocolate.
Deviating from the traditional hazelnut varieties such as Nutella, Jif has opted for a peanut butter base in its newest spread. A noteworthy feature of this indulgent treat is its health-conscious sugar content—it boasts “50 percent less sugar than the leading hazelnut spread with cocoa,” as heralded by the brand’s press release.
While it may not be the ideal addition to your classic PB&J, Jif’s new spread is versatile. Perfect as a dip for an array of snacks, from fruits to pretzels, or as an exquisite topping over breakfast favorites like waffles, pancakes, and oatmeal, it promises to enhance any snack or meal.
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While currently sold out on Amazon, the Jif Peanut Butter & Chocolate Flavored Spread was listed in both Jar form (15 oz) and convenient To-Go Cups (1.1 oz). Patience will be key for peanut butter aficionados who are eager to try this spread, as it will gradually become available at major national and regional retailers throughout the course of spring and summer.
Nicole Massey, the Vice President of Marketing at J.M. Smucker Co., Jif’s parent company, expressed her excitement about the new product: “Jif Peanut Butter & Chocolate Flavored Spread pairs the creamy, rich Jif peanut butter our customers adore with a sweet note of chocolate, creating a harmonious blend of salty and sweet. It offers a bit of an indulgent experience while still being low in sugar. It’s perfect for transforming a simple snack into something extraordinary without the guilt.”
The food industry is buzzing with excitement this spring 2024 as brands like Jell-O, Girl Scouts, and Doritos, to name a few, have introduced, or are set to introduce, innovative flavors and products that are sure to tantalize the taste buds of customers everywhere.
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FAQs about Jif’s New Peanut Butter & Chocolate Flavor
- How is Jif’s new spread different from Nutella?
- Jif’s new spread uses peanut butter as its base, rather than hazelnut, and contains 50 percent less sugar than the leading hazelnut spread with cocoa.
- It’s versatile enough to be used as a dip for fruits and pretzels or as a topping on pancakes, waffles, French toast, and oatmeal.
- While initially sold out on Amazon, it will become available in local grocery stores and other major national and regional retailers throughout the spring and summer.
- Yes, it’s available in a 15-oz jar and 1.1-oz to-go cups.
Conclusion
The introduction of Jif’s new Peanut Butter & Chocolate Flavored Spread marks a significant moment for the brand and for peanut butter lovers. With its reduced sugar content and delightful blend of flavors, this condiment is setting the stage for a guilt-free indulgence. As spring and summer 2024 unfold, Jif enthusiasts will have the much-anticipated opportunity to incorporate this savory-sweet spread into their snacks and meals, elevating everyday eating to a delightful new level of flavor. Keep an eye out for its arrival in stores, and get ready to savor Jif’s latest innovation.