![LE SSERAFIM’s Music Video for “Smart” Attracts Critical Eye from Viewers 2 le sserafim smart 1 060324](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/03/le-sserafim-smart-1-060324.jpeg?w=1170)
Fan fervor meets challenging debate as the music video for LE SSERAFIM’s track “Smart” causes a stir.
Revealing their latest work on March 5th, the girl group LE SSERAFIM became the focus of heated discussions soon after their new b-side track’s music video went public. The members, known for their distinct aesthetic, introduced fans to an arresting choreography that perfectly aligns with the catchy tune of “Smart”.
However, it wasn’t long before a netizen’s post went viral on X (formerly known as Twitter), featuring a snippet of the music video that quickly became contentious. International fans engaged in fervent discussions following claims that the music video’s setting, especially the wall decorations present during the dance scenes and the overall concept, might signify an appropriation of black culture.
Fans are divided, with a section standing in defense of LE SSERAFIM, insisting that the set design solely aimed to complement the song’s ambiance.
Separately, concerns about the group’s youngest member, Eunchae, took center stage. The 17-year-old was previously the subject of criticism for participating in choreography deemed overly mature during the group’s showcase of “Smart”. The release of the music video reignited similar sentiments with further discomfort expressed based on her performance in a school uniform.
This incident isn’t the first instance of scrutiny for LE SSERAFIM, prompting their well-wishers to call upon their management, Source Music and HYBE, to heed their followers’ input and circumvent further contention.
FAQs (Frequently Asked Questions)
- What is the controversy surrounding LE SSERAFIM’s music video for “Smart”?
The controversy deals with claims of cultural appropriation due to the background set and concerns about the group’s minor member performing in a sexy choreography while wearing a school uniform. - Who is Eunchae from LE SSERAFIM?
Eunchae is the youngest member of LE SSERAFIM, currently 17 years old, who has been subjected to criticism for being a part of the group’s mature-themed performances. - What are fans urging from LE SSERAFIM’s agency following the music video release?
Following the criticism, fans are urging LE SSERAFIM’s agency to consider their feedback seriously and prevent similar controversies in the future.
Conclusion
As the digital world continues its relentless pace, netizens vigilantly scrutinize and criticize content that raises concerns. LE SSERAFIM’s music video for “Smart” has not been exempt from this trend. With the cultural appropriation discourse and Eunchae’s involvement in question, the group and their agency are once again at a juncture where they must address the critiques and potentially recalibrate their creative decisions. The intersection of art, culture, and sensibilities remains a nuanced debate within the global fan base and beyond.