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Korean singer-songwriter IU has just put out her latest album titled “The Winning,” marking her first endeavor in her 30s. This album comes as a follow-up to her 2021 mini-album “Pieces” and boasts five tracks, including dual lead singles “Shopper” and “Holssi.” Fans will be able to stream or download the new songs starting at 6 p.m. today on various music platforms.
With a hands-on role in the production, all lyrics in the album are penned by IU herself. The album features collaborations such as NewJeans’s Hyein and Jo Won-sun, who lend their voices to the b-side track “Shh..” One of the songs, “Love wins all,” has been given an early release to entertain IU’s eager audience.
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Elaborating on the album’s central theme in a video interview on her YouTube channel dated February 19th, IU explained, “Each track on the album encapsulates the essence of victory which is very evident, aligning perfectly with the album’s title to avoid any confusion.”
Reflecting on her new age, she expressed, “Entering my 30s has rekindled a competitive spirit within me – something that I did not possess in my mid to late 20s. This album marks a period of embracing new challenges. For me, the joy comes from competing and winning.” She added, “Daily life becomes a series of competitions against the plans I’ve laid out for myself.”
Starting with a powerful opening line, IU’s album voices her intention to, “live as a dandelion seed.” She discusses how she’s reconceptualized her life goals in her 30s, aiming to thrive like a resilient dandelion seed. Details on the messages within the lead singles “Shopper” and “Holssi” were also disclosed.
IU motivates her listeners through her latest work, saying, “To anyone suppressing their own desires or ambitions, I convey the message in this album: ‘Don’t hold back. Pursue your passion, your way, and achieve victory.’”
With the release of “The Winning,” IU is all set for her world tour “H.E.R,” which kicks off with performances at KSPO DOME in Seoul. She will then extend her tour across cities like Yokohama, Taipei, and Singapore, finally wrapping up in August with stops in American cities including Newark, Atlanta, Washington D.C, and Los Angeles.
Source: Daum
FAQ About IU’s Album “The Winning”
- When was IU’s new album released?
- The album was released at 6 p.m. on the announced release date.
- What are the lead singles from “The Winning”?
- The album’s dual lead singles are “Shopper” and “Holssi.”
- Did IU collaborate with any artists on this album?
- Yes, NewJeans’s Hyein and singer-songwriter Jo Won-sun feature on the track “Shh..”
- What is the theme of IU’s new album?
- The album revolves around the theme of winning and competition, which is a recurring element in every song of the album.
- Will IU be touring after the release of “The Winning”?
- Yes, IU will embark on her “H.E.R” world tour, with dates across Asia and the United States.
Conclusion
IU’s latest album, “The Winning,” captures the essence of triumph and resolves that mirror the singer’s renewed perspective as she enters her 30s. Her active involvement in the production process and the personal themes make this album particularly close to her heart, signifying a new chapter of self-expression and bold endeavors. With her world tour and the multi-faceted nature of her new music, IU continues to inspire and empower her fans, showing no signs of slowing down in her pursuit of new personal victories through art.