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MTV, the iconic American music broadcaster, has announced on June 3rd (local time) that LE SSERAFIM is officially the artist featured in the “MTV Push” campaign for June.
“MTV Push” is a notable campaign that showcases a different artist each month, giving them exposure through a series of performance videos, interviews, and exclusive digital content.
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To kick off the campaign, MTV released performance videos of the title track “Easy” and the b-side track “Smart” from LE SSERAFIM’s third mini-album on their official website and YouTube channel. In these videos, LE SSERAFIM delivers engaging performances with their signature dynamic dance moves and confident stage presence.
Content from LE SSERAFIM’s “MTV Push” feature will be available on all of MTV’s official social media channels and their website, and it will be broadcast worldwide on the MTV channel for the duration of June.
In other achievements, LE SSERAFIM’s third mini-album “Easy” was able to secure No. 8 on the US Billboard Main Album Chart following its release in February. Moreover, the album’s leading track also debuted on the Billboard Main Single Chart ‘HOT 100’ at No. 99.
FAQ – LE SSERAFIM and the “MTV Push” Campaign
Q: What is “MTV Push”?
A: “MTV Push” is a global initiative by MTV that highlights a new musical artist each month through various promotional activities that include performance videos, interviews, and digital content.
Q: How did LE SSERAFIM make history with “MTV Push”?
A: LE SSERAFIM became the first K-pop girl group to be selected as the monthly campaign artist for MTV’s “MTV Push.”
Q: What content will be released for LE SSERAFIM’s “MTV Push” Campaign?
A: Throughout June, fans can expect to see performance videos, interviews, and exclusive digital content from LE SSERAFIM on MTV’s official social media channels, website, and MTV channels worldwide.
Q: What songs of LE SSERAFIM are featured in the MTV Push campaign?
A: Performance videos for their third mini-album’s title track “Easy” and the b-side track “Smart” were released to showcase the group as part of the MTV Push campaign.
Q: How has LE SSERAFIM performed on US Billboard charts?
A: LE SSERAFIM’s third mini-album titled “Easy” ranked No. 8 on the US Billboard Main Album Chart and the single “Easy” entered the Billboard Main Single Chart ‘HOT 100’ at No. 99.