![Netizens Criticize Belift Lab’s Attempted Mediaplay Ahead of Legal Battle with Min Hee Jin 2 170 2024 05 22T132654.671](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/05/170-2024-05-22T132654.671.jpg?w=1170)
Public outcry ensues over perceived manipulation.
![Netizens Criticize Belift Lab’s Attempted Mediaplay Ahead of Legal Battle with Min Hee Jin 3 170 2024 05 22T132654.671 1](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/05/170-2024-05-22T132654.671-1.jpg?resize=900%2C439)
On May 22, 2024, Belift Lab faced intense scrutiny as they prepared to file a lawsuit against Min Hee Jin. The ADOR CEO had previously accused ILLIT of copying NewJeans, propelling her to sue the company for defamation and other charges. An op-ed proclaiming ILLIT’s innocence emerged on theqoo, sparking outrage for its suspiciously timed defense.
The piece was overtly defensive of ILLIT, sparking speculations that HYBE may have influenced its publication as a strategic mediaplay move. The article, now deleted due to backlash, had made comparisons between NewJeans and ILLIT to argue against plagiarism claims.
![Netizens Criticize Belift Lab’s Attempted Mediaplay Ahead of Legal Battle with Min Hee Jin 5 Screenshot 2024-05-22 at 1.24.19 PM](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/05/Screenshot-2024-05-22-at-1.24.19-PM.jpg?resize=925%2C1102)
Despite the journalist’s argument that “similar concepts do not equate to a legal problem,” online communities fiercely disagreed. The timing of the op-ed, coinciding with the initiation of legal proceedings, only fueled public skepticism.
Netizens haven’t held back, accusing HYBE and related parties of engaging in tactical media manipulation. The list of critical comments continues to grow:
- “Their scheming makes me sick.”
- “What are they even trying to say, LOL.”
- “This was to be expected, yet it’s so sad.”
- “Such dirty tactics.”
- “Just laughable.”
- “Obvious NewJeans imitation, plain and simple.”
The sentiments across the netizen community appear unanimous in their opposition to HYBE’s approach.
Share This Post
FAQs About Belift Lab’s Mediaplay and Lawsuit Against Min Hee Jin
- Why is Belift Lab suing Min Hee Jin?
- Belift Lab is suing Min Hee Jin for defamation after she alleged that ILLIT had plagiarized NewJeans, among other charges.
- What caused the negative reaction to the op-ed about the lawsuit?
- The op-ed was perceived as a mediaplay move by HYBE to manipulate public opinion ahead of the lawsuit. Its deletion was prompted by a barrage of negative comments.
- Has Belift Lab responded to the accusations of media manipulation?
- As of the knowledge cutoff for this article, there has been no official response from Belift Lab regarding the accusations of media manipulation.
- What are netizens saying about the situation?
- Netizens have been very critical of Belift Lab and HYBE, accusing them of using mediaplay tactics to influence public opinion around the lawsuit.
Conclusion
In the court of public opinion, Belift Lab and HYBE’s reputations have come under fire amid allegations of mediaplay intended to sway the discourse surrounding their impending legal dispute with Min Hee Jin. As netizens continue to voice their disapproval, it underscores the fine line entertainment companies must tread when handling sensitive issues in the public eye. The forthcoming lawsuit will likely not only determine the resolution of the plagiarism accusations but also serve as a reflection of the interplay between media influence and public perception.