Blending work and music might not be an entirely novel concept, but B2B tech company ClickUp is taking it to new heights. Co-founder Chris Cunningham, along with the ClickUp team, recently released their first album, “Work Flows,” in February 2023. This innovative approach is more than just a collection of catchy tunes – it serves as a groundbreaking marketing strategy for the brand.
With over a million streams on Spotify and Apple Music, “Work Flows” is a testament to the power of integrating music into the daily grind. The 21-track album covers various genres, including rap, country, R&B, and more, creating an energizing and positive work experience for listeners.
Chris Cunningham, who has a deep passion for music, sees this project as a way to bring music and work together in a fresh and exciting way. He believes that music is a significant part of almost everyone’s life and that the album can touch lives in a meaningful way. The in-house production of “Work Flows” by ClickUp’s talented team sets them apart from other companies attempting similar feats.
The journey began when ClickUp CEO Zeb Evans (previously known as DJ Curfew) and Cunningham managed artist Kenneth Harkness (K.J.) in college. From artist management, they went on to establish a social media marketing company and eventually founded ClickUp. Today, K.J. plays a vital role in the company’s outreach efforts and serves as the creative force behind the album.
“Work Flows” features an impressive lineup of artists, such as rapper Ricky Ruckus, country singer Phillip Good, and K.J. himself. This diverse roster of talent showcases ClickUp’s ability to bring together business professionals and artists for a unique and revolutionary project.
Cunningham’s extensive network enabled ClickUp to collaborate with popular artists, like rapper Clever, a signee of Post Malone’s record label, and singer-songwriter Michael Minielli, who tours with Anees. Tracks like “Midnight,” “Look At The Boy Go,” and “Grindin'” are already gaining traction on streaming platforms, attracting a wide range of audiences outside the tech industry.
The positive and work-centric themes of “Work Flows” not only improve work efficiency but also serve as a powerful marketing tool for ClickUp. Cunningham’s innovative approach to blending music, marketing, and technology is transforming the way people perceive work and pushing the company to new heights.
As ClickUp continues to break new ground with their musical marketing strategy, it becomes evident that no idea is too big for this forward-thinking company. With the success of “Work Flows,” the sky is the limit for Chris Cunningham and the entire ClickUp team.