Jahanvi Sardana TAM

Jahanvi Sardana TAM

TAM Isn’t Everything: Index’s Jahanvi Sardana Urges Founders to Focus Elsewhere

At TechCrunch All Stage in Boston, Index Ventures partner Jahanvi Sardana challenged the startup world’s obsession with Total Addressable Market (TAM). She argued that many iconic companies—for example, Google, Amazon, Microsoft—emerged from markets that didn’t exist when they began. According to Sardana, anchors like cloud or