Spotify announced a new multi-year partnership deal with podcast host Joe Rogan, extending their collaboration beyond the previous exclusive arrangement. The immensely popular “The Joe Rogan Experience” podcast will now be accessible on various platforms, including YouTube and Apple Podcasts, in addition to Spotify.
Under the terms of the renewed partnership, Spotify retains the rights to distribute Rogan’s podcast while allowing it to be available on competing platforms. The deal, reported by The Wall Street Journal, is estimated to be worth up to $250 million over multiple years. It includes an upfront minimum guarantee and a revenue-sharing agreement based on advertising sales.
Rogan’s podcast, known for its long-form interviews covering a wide range of topics with diverse guests, has been a significant draw for Spotify since becoming exclusive to the platform in 2020. However, it has also been a source of controversy, particularly over Rogan’s remarks on topics such as COVID-19 vaccines and his past use of racial slurs.
Despite facing criticism and calls for Rogan’s removal from the platform, Spotify’s CEO, Daniel Ek, has maintained the company’s support for the podcast host. While condemning Rogan’s use of racist language, Ek stated that censorship was not the solution, emphasizing the importance of open dialogue and debate.
The decision to renew the partnership comes amidst ongoing debate over content moderation and platform responsibility. Despite the controversies surrounding Rogan, Spotify’s shares closed higher following the announcement, reflecting investors’ confidence in the company’s decision.
Rogan expressed gratitude for the platform’s support, highlighting the podcast’s spontaneous and genuine nature, which has resonated with listeners. He emphasized the transformative impact of his conversations on his own life and the enjoyment shared by both guests and audiences.
Overall, the renewal of the partnership underscores Spotify’s commitment to providing diverse content while navigating the challenges of hosting controversial figures in the media landscape.
