Gone are the days when political parties tended to be dependent on rallies and meetings to connect with the voters. Today, modern parties have gone digital and are taking the advantage of connecting with the audiences over the internet. In this emerging industry, one company that stands out from the crowd is MakeYouBig Media Pvt. Ltd. Founded by Ashish Gupta, who has worked with Dainik Jagran News as a journalist, the company has emerged as the leading branding and political strategy agency in the country. Every political party, whether big or small, needs a digital presence to connect with the young and educated voters.
Born in 1986, Ashish hails from a small town Hasanpur, in the Amroha District of Uttar Pradesh. Unfortunately, he lost his father Late Shri. Shiv Om Gupta at a very young age. So, he was raised by his mother Smt. Kusumlata Gupta. The early childhood challenges later became Gupta’s greater strengths in life.
Today, Ashish has become a well-known name in the industry as a political strategist. He has worked with several regional and national political parties in planning various strategies related to elections and public gatherings. Prior to starting his company MakeYouBig Media in the year 2016, Ashish has worked with Dainik Jagran for about six years as a journalist. During his tenure in the Hindi language newspaper, Ashish got the opportunity to work in several bureau offices across Uttar Pradesh.
Ashish Gupta holds an MBA from I.K. Gujral Punjab Technical University. He has also completed Mass Communication from the Jagran Institute of Management & Mass Communication. Further, he studied Political Science from Mahatma Jyotiba Phule Rohilkhand University.
In the year 2016, he decided to resign from his job and founded his political marketing agency- MakeYouBig Media Pvt. Ltd. Since that time, Ashish never looked back. He applied all his knowledge, skills, and experience in taking the company off the ground. And as they say, your hard work never goes in vain. Today, MakeYouBig Media has emerged as one of the leading political marketing agencies in the country. The company offers various services to parties related to elections, public relations, election management, surveys, etc.
In the words of Ashish, one of the major goals of his company MakeYouBig Media is to help parties create a positive image in the minds of voters through various marketing techniques. He has several teams who are working round-the-clock to track and keep the campaigns running every day. They cater to all the needs and requirements of a political party, no matter the size.
The political strategist has over 15 years of experience in this field. And it is due to his remarkable networking and communication skills, parties never failed to reach to him for every small or big election. Ashish Gupta’s new venture is now not only limited to the metro cities like Mumbai, Delhi, and Bengaluru but also is expanding its roots in cities like Patna and Bihar.
In September 2016, Ashish was awarded the prestigious Sarokar Award for the excellent work in the field of journalism. Further, on Hindi Day in the year 2019, he was awarded the Suman Smriti Samman by the Regional Hindi Sahitya. In an interview, Ashish said that “he knows very well that everybody needs public relations at this time.” It can be established not only by physical interactions but now at the time where social distancing is an integral part of our lives; social media has a greater role in every field.
Through his company, Ashish is building an environment where every political party would need a different budget for digital presence. In today’s time, without digital awareness, no party can greatly influence and convince the young and skilled voters. Therefore, Ashish has developed himself into a perfect blend of journalist and professional that helps parties reach the hearts and minds of the audience.