Google announced on Wednesday that it will integrate its artificial intelligence tools for businesses with its “Gemini” AI models, offering them at a reduced price point in a bid to compete with Microsoft-backed OpenAI.
Last August, Google’s parent company Alphabet introduced “Duet AI in Workspace,” a suite of AI assistants designed to enhance productivity in various Google Workspace applications such as Google Docs, Gmail, and Google Slides. Initially priced at $30 per user per month, the service offered features like document drafting, email composition, and custom visual generation.
Now, under the rebranded name “Gemini for Google Workspace,” these AI capabilities will be available at a lower cost, starting at $20 per user per month. The pricing tier will be determined by the features included, with the premium plan priced at $30 per user per month. However, users must already have a subscription to Google Workspace to access these AI tools.
The move signals Google’s commitment to democratizing AI technology for businesses while also addressing the competitive landscape in the enterprise AI market. By leveraging its advanced Gemini AI models, Google aims to provide organizations with cutting-edge AI solutions at a more affordable price point, potentially enticing more businesses to adopt Google Workspace.
Gemini AI models, known for their sophistication and efficiency, have been developed by Google to deliver enhanced performance across a range of AI-driven tasks. By integrating these models into its enterprise tools, Google seeks to empower businesses with AI-driven capabilities that can streamline workflows, boost productivity, and drive innovation.
With Microsoft’s Open AI gaining traction in the enterprise AI space, Google’s move to offer Gemini-powered AI tools at a competitive price demonstrates its determination to remain a leading player in the market. As businesses continue to prioritise AI-driven solutions for operational efficiency and competitiveness, Google’s Gemini for Google Workspace presents an attractive option for organisations looking to leverage the power of AI in their daily operations.
