On March 15, Shah Rukh Khan announced the news of launching his own OTT platform, on his Twitter handle with a caption, “Kuch Kuch Hone waala hai OTT ki duniya mein“. The announcement got everyone excited from fans to celebrities, everyone started congratulating him. Filmmaker Anurag Kashyap also tweeted that he will be collaborating with Shahrukh on SRK+. Salman Khan also congratulated him for the launch of his new app via a tweet, he added “Aaj ki party teri taraf se. Congrats on your new OTT app, SRK+.”
Fans were intrigued by the idea of Sharukh’s new OTT platform and are hoping to see a lot of content. But it seems like it’s not the case. Today, Shah Rukh Khan has revealed that the whole announcement was just a promo for an ad he was shooting for Disney+ Hotstar. The actor has collaborated with Disney+ Hotstar and the announcement was just an ad campaign for the same. He cleared the confusion by means of a Twitter post, sharing the advertisement, featuring him with Anurag Kashyap. Soon after the video was released, SRK started trending on social media. In the ad, Director Anurag Kashyap is pitching some movie ideas to Shah Rukh Khan for his new OTT platform. However, every new idea he has presented is already available on Disney+ Hotstar. “Toh….Season 2 Disney+ Hotstar pe Nahin, SRK+ pe hoga……Pakka?”, Shah Rukh wrote on his Twitter post.
Salman Khan, who earlier congratulated SRK for the launch, also retweeted the advertisement and added “Zindagi mein do cheezein kabhi underestimate mat karna- SRK and his sense of humour. SRK+ aaye an aaye, maza Bahut aaya”.
Ajay Devgan’s movie ‘Rudra’ has also been mentioned in the advertisement. Taking to Twitter, Ajay Devgan also shared SRK’s new ad for Disney+ Hotstar and teases him for not informing him about SRK+ earlier so that he can release the movie on his app.