As Taylor Swift’s highly anticipated Eras Tour arrives at Levi’s Stadium for two concerts, businesses in the South Bay are gearing up to welcome the influx of devoted “Swifties.” Known for their unwavering loyalty, thousands of fans are expected to flock to the stadium, and local establishments are preparing to capitalize on the excitement and enthusiasm.
At the Levi’s Stadium parking lot, eager fans lined up for early merchandise sales at the 49ers store, creating a buzz that only intensified as the concert date drew closer. A new line began forming the night before the concert, with fans eager to get their hands on more Taylor Swift memorabilia. Merchandise sales were scheduled to begin at 2 p.m. on Friday, accommodating both ticket-holders and non-ticket-holders.
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Area businesses, including hotels and restaurants, are bracing for the anticipated surge in visitors. Birk’s Restaurant, located a short five-minute drive from the venue, is expecting a significant increase in guests, estimating around 400 to 500 visitors over the weekend. To make the experience special for Swifties, Birk’s has crafted Taylor Swift-inspired drinks that perfectly embody the spirit of the Eras Tour.
The “Lavender Haze” cocktail, featuring gin, honey, soda, lemon, lavender bitters, and glitter, promises to delight Swift fans of legal drinking age. For younger fans or those seeking a non-alcoholic option, the “Bad Blood” drink is a perfect choice. Birk’s aims to infuse the Taylor Swift concert spirit into every guest, leaving them with cherished memories of their time at the restaurant.
Santa Clara hotels are also experiencing a surge in bookings, with many reaching near maximum capacity. Christine Lawson, the president & CEO of Discover Santa Clara, expressed her surprise at the impact Swift’s concerts have had on the local hospitality industry. The influx of fans has been unprecedented, proving the global superstar’s widespread influence and appeal. Natalie Kay, who eagerly waited in line for merchandise, shared her admiration for Taylor Swift, praising her genuine nature and relatability. Kay had previously attended Swift’s Seattle show, where she witnessed the bustling activity and sold-out hotels firsthand.
Businesses in Santa Clara are fully prepared to cater to the influx of fans, going above and beyond to create a memorable experience. The Santa Clara Marriott, for example, will offer a friendship bracelet station and specialty cocktails in the lobby, along with custom Taylor Swift-wrapped candy bars for all guests. Delta Hotel by Marriott Santa Clara will serve two signature drinks, while Hilton Santa Clara plans to host a tailgate party open to the public before and after each concert. Hyatt Regency Santa Clara, on the other hand, will have a delightful Taylor Swift pop-up shop in the lobby. Fans can look forward to purchasing exclusive merchandise, including Midnights coffee mugs, Eras Tour tee-shirts, and Lavender Haze candles.
As Taylor Swift takes the stage at Levi’s Stadium, the excitement and anticipation continue to build in Santa Clara. Businesses are eagerly awaiting the arrival of Swifties, hoping for an incredible boost in business. The impact of the Eras Tour is undeniable, leaving a lasting impression on the local community, the nation, and the world.
With the stage set and businesses fully prepared, Santa Clara embraces the Taylor Swift phenomenon, eagerly anticipating an unforgettable experience for all fans in attendance. As the concerts draw near, the city’s hospitality and entertainment industries are poised to shine, making this a weekend to remember for Swifties and Santa Clara alike.