NewJeans, the newest girl group from HYBE managed by ADOR, has gained enormous popularity since making their debut on July 22, 2022. NewJeans, which consists of the musicians Minji, Hanni, Danielle, Haerin, and Hyein, has emerged as the next big thing in Korean music.
The girl trio has so far only put out one mini-album and one single album, but even with just six songs to their credit, they accomplished an amazing feat.
Spotify’s NewJeans
According to the most recent statistics provided by the music service, after only seven months since their debut, NewJeans has amassed 1 billion total music streams for their tracks.
This is an amazing accomplishment that makes them the fastest Korean act to do it in history. The only song from their six that has fewer than 100 million streams is the B-side “Hurt,” which was also the one that wasn’t released independently as a single. Hype Boy and Ditto, two chart-topping songs, both have 200 million streams, with “OMG” and “Attention” catching up. Their first single’s lead single, “Cookie,” is likewise not too far behind.
The group has long exceeded all expectations and plans to provide a new universe of eternal music, similar to the clothing item jeans. created by the former visual director of SM Entertainment, who is credited with developing the ideas for well-known bands like Red Velvet, Girls’ Generation, SHINee, f(x), and EXO. She started off as a CBO but is now the CEO of ADOR and is credited with coming up with the viral idea for NewJeans and effectively bringing the Y2K theme back to K-pop.
Hanni and Hyein, two recent members, recently made appearances at the Milan and Paris Fashion Weeks, demonstrating once more the girl group’s and its members’ significance on the world stage.
It was a funny occasion for the fans because NewJeans was also named the ambassador for Levi’s. Together with their personal ambassadorships for Gucci and Armani Beauty for Hanni, Louis Vuitton for Hyein, Burberry for Danielle, and Chanel for Minji, the members have also been named as the honorary ambassadors for the 2023 Seoul Fashion Week.
