Taylor Swift’s “Eras Tour” concert film, which captures the magic of her global tour, has created a buzz among fans. However, what makes this project intriguing is that it was filmed during the SAG-AFTRA strikes, leading many to wonder how Taylor Swift managed to obtain permission to proceed with the production. In this article, we’ll explore the reasons behind Swift’s ability to film her concert movie despite being a member of the union and the unique circumstances surrounding its production.
Taylor Swift’s Eras Tour and the SAG-AFTRA Strikes
The SAG-AFTRA union, in conjunction with the Writers Guild of America (WGA), embarked on strikes to advocate for improved compensation, working conditions, and job security for its members. The primary focus of these strikes was the inadequate income that actors and writers received from streaming services, often resulting in minimal or no residuals for their work on highly successful movies and TV shows.
Union Waiver for Taylor Swift
Taylor Swift’s Eras Tour concert film was given the green light despite the ongoing strikes. The crucial factor that allowed this exception was the nature of the project itself. Unlike a dramatic production, Swift’s concert film did not require writers, which exempted it from the WGA writers’ strike. Nevertheless, Taylor Swift needed to seek permission from SAG-AFTRA to proceed with the production.
Interim Agreement and Compliance
Swift’s request for a waiver was granted, and the project was covered by an interim agreement. This agreement pertains to non-AMPTP productions that meet the same quality standards that the unions are striving to establish in their negotiations. To ensure compliance with the agreement, the production had to adhere to specific labor conditions, wage standards, break times, and other related requirements. Additionally, the waiver allowed Taylor Swift to promote her concert film on social media, something that has been restricted for performers during the strike.
Taylor Swift’s Eras Tour Film: A Box Office Success
Despite the unique circumstances surrounding its production, Taylor Swift’s Eras Tour concert film has already made waves in terms of ticket sales. The film’s tickets for AMC theater showings were priced at $19.89 for adults and $13.13 for children, aligning with Taylor Swift’s penchant for hidden messages in her work. AMC’s pre-sale records were shattered by devoted Taylor Swift fans, collectively grossing an impressive $26 million in a single day. With sold-out tickets and tremendous pre-sale success, the film’s North American release on October 13, 2023, is eagerly anticipated.
While Taylor Swift’s Eras Tour concert film was indeed produced during the SAG-AFTRA strikes, it received a union waiver under specific conditions, allowing it to move forward. This exceptional project has already demonstrated its potential for success, and fans can’t wait to experience the magic of Taylor Swift’s global tour on the big screen. While the film’s theatrical release is set, its availability on streaming platforms remains uncertain.