Exciting news for BLACKPINK fans as the popular girl group achieves a remarkable achievement. The sensational music video “Shut Down,” released on September 16, 2022, has surpassed 500 million views on YouTube in just over 10 months.
“Shut Down” marks BLACKPINK’s 11th full-group music video to achieve this milestone, joining the ranks of hits like “DDU-DU DDU-DU,” “As If It’s Your Last,” “BOOMBAYAH,” “Kill This Love,” “Playing With Fire,” “Whistle,” “How You Like That,” “Ice Cream,” “Lovesick Girls,” and “Pink Venom.”
This three-minute video showcases the group members—Rose, Jennie, Jisoo, and Lisa—in their element, exuding strength and confidence. The video opens with a message that the album is not a comeback because the group never left, setting the tone for the powerful performances that follow. BLACKPINK uses their music to shut down negativity and reaffirm their accomplishments.
“Shut Down” is renowned for its high production quality and holds the distinction of being the most expensive music video produced by YG Entertainment to date. The album includes a total of eight songs, featuring tracks like “Pink Venom” and “Ready For Love.” Notably, Jisoo and Rose have writing credits for the song “Yeah Yeah Yeah,” along with regular collaborators R.Tee and IDO.
BLACKPINK, a four-member group consisting of Rose, Jennie, Jisoo, and Lisa, made their debut in 2016. The group boasts an impressive 90.6 million subscribers on their official YouTube channel, underscoring their massive global fanbase and continued success in the music industry.