High Noon recall Celsius mislabel

High Noon Recall Alert: Some ‘Celsius’ Cans Actually Contain Vodka Seltzer

The UBJ Desk

The UBJ Desk

— 2 min read
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High Noon Recall Alert: Some ‘Celsius’ Cans Actually Contain Vodka Seltzer

On July 30, 2025, canned drinks labeled as Celsius Astro Vibe Energy Drink were pulled from shelves after discovering they actually contained High Noon vodka seltzer. The error stemmed from a mix-up by a shared can supplier and has prompted a voluntary recall across multiple U.S. states to ensure consumer safety.

How the labeling mistake occurred

High Noon, produced by E&J Gallo Winery, learned that its Beach Variety 12‑pack cans had been accidentally filled into Celsius-branded cans. As a result, consumers who thought they were drinking a caffeine-based energy drink might unknowingly have consumed alcohol. High Noon confirmed the recall followed identification of the mix-up by the can supplier.

What products and states are affected

The recall includes two specific production lots:

  • High Noon Beach Variety Pack (12‑pack, 12‑oz cans) with UPC 085000040065 and lot codes L CCC 17JL25 14:00–23:59 and L CCC 18JL25 00:00–03:00
  • Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition (12‑oz cans) with UPC 8 89392 00134 1 and lot code L CCB 02JL25 2:55–3:11 (lasered on the bottom)

These were shipped between July 21 and 23 to distributors in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin, and were subsequently distributed to retail outlets in most of those states.

Risks and consumer guidance

According to the U.S. Food and Drug Administration, consuming the mislabeled cans may result in unintentional alcohol ingestion—which could be especially harmful for minors or those avoiding alcohol. No illnesses or adverse effects have been reported to date.

Consumers are urged to:

  • Dispose of any Celsius Astro Vibe Sparkling Blue Razz cans with silver lids
  • Check lot codes before consuming—even if the cans were not purchased in a High Noon variety pack
  • Reach out to High Noon Consumer Relations at [email protected] for refund instructions or further guidance

High Noon stressed that unaffected lot codes and High Noon variety packs remain safe. The company is collaborating with the FDA, distributors, and retailers to manage the recall efficiently.

Why this matters

This rare labeling incident highlights how packaging errors can lead to unexpected alcohol exposure. The mistake—limited to a small batch—could still pose serious health risks to vulnerable consumers who were led to believe they were consuming a non-alcoholic product. Experts emphasize the importance of vigilance when it comes to recalling mislabelled beverages.

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