Despite being two years removed from the pandemic, there are significant disruptions to the global supply chain. The food & beverage industry has not been immune to these challenges. With varying lockdown and restriction policies across the world, many food producers have struggled to get their products to market. This has led to shortages of certain ingredients and price increases for some food products.
These shortages are affecting groceries and restaurants primarily, but every business in the industry, including meal delivery and kit companies. Even the most customizable meal delivery services typically have a smaller menu and focus on a smaller range of items compared to restaurants or grocery markets. This means that they may have less inventory to manage overall and may be able to predict demand more accurately. Additionally, many meal delivery services operate on a subscription or pre-order model, which allows them to plan their inventory needs more effectively.
Specifically, vertically integrated food companies are poised to weather this storm more effectively than less vertically integrated companies, which will be inherently more dependent on the global supply chain. To address these challenges, some companies have shifted their menus to focus on locally sourced ingredients or have adjusted their meal offerings based on ingredient availability. While this is a positive trend overall, as local and fresh ingredients are better than frozen ingredients packed with preservatives, it can negatively impact the consumer’s experience if they are expecting something that is not available. Imagine schlepping to the grocery store just to find the most important item on your list is not in stock or planning a special date night at a fancy restaurant just to find out that your favorite dish is not on the menu that night. This has resulted in consumers relying more on meal delivery services to deliver the food they want and need.
One of these meal delivery services filling this need is MegaFit Meals. MegaFit Meals is a vertically integrated meal delivery service that sources high-quality and local ingredients to create clean, flavorful, and protein-forward meals. The MegaFit Meals CEO, Billy Georgiou, understands the consumer and business side of the meal delivery industry as he is a former competitive bodybuilder, as well as co-founder of the MegaGym brand with his brother PG. Paring their fitness expertise, entrepreneurial experience, and the lessons they learned growing up in their family’s restaurant, the Georgiou brothers are uniquely positioned to help health and fitness advocates find easy, reliable, and customizable high-quality meals.As a vertically integrated company, MegaFit Meals owns and operates in a state-of-the-art kitchen facility with a team of in-house nutrition experts who are passionate about food and fitness and work together to maximize taste and nutrient levels. The brand’s vertically integrated approach is one of the reasons why it can provide more ounces of cooked protein (5) than other meal delivery services (3-4). Additionally, this approach enables MegaFit Meals to lead the industry in customizable options. Customers can create their own meals as well as change portion sizes.
As the food & beverage industry continues to recover from the supply chain externalities resulting from the COVID-19 pandemic, we will closely watch how MegaFit Meals responds.