The creator economy is booming, but it’s not just about getting the next sponsorship deal. The driving force behind the scenes is the talent management agencies, and leading the pack is Creators Agency. Established by a stellar team – Apple Crider, Eric Kullberg, and Erika Kullberg – Creators Agency isn’t your typical talent management firm. They take pride in molding content creators’ careers, giving them more than just short-term successes. They aspire to bring wealth to creators that can span generations.
Behind the fame and glam of the content creators they manage lies a hard-working team, ensuring that the creators they work with not only stay relevant but also continue to diversify their streams of income. Their ethos is simple: keep the creators delighted and build profound, lasting relationships. The relationship between talent manager and creator isn’t the only relationship that creators agency nurtures. The members at CA put a great emphasis on growing closer to each other on a daily basis. This spans from
To truly understand what it’s like working at Creators Agency, one has to hear from those on the ground. Kevin, a talent manager at Creators Agency, paints a vivid picture of his experience. Surprisingly, Kevin began his career in a very different niche, selling shoes at a sports store. However, his passion for the creators’ world drew him to Creators Agency. “I was always fascinated by the finance creators that Creators Agency managed, and it was a world I wanted to be a part of,” says Kevin.
A peek into Kevin’s day at Creators Agency is nothing short of exciting. He is constantly juggling conversations with brands and creators, strategizing on sponsorship deals or optimizing business aspects. His relationship with the talent he manages is refreshingly candid and friendly. “Sometimes it feels like I’m chatting with friends rather than working,” he shares with a laugh. Whether it’s hiking at Red Rock Canyon, attending a Maroon 5 concert, or a karaoke session in Tokyo, the bond he shares with creators goes beyond professional confines.
Yet, what truly sets Creators Agency apart? “Our relationship with talent is unparalleled,” Kevin notes. “Creators turn into friends, enabling us to create transformative impacts. We are about ‘work hard, play hard,’ and our fun isn’t limited to mundane corporate events.” Given that Creators Agency itself is run by creators, it naturally understands the unique challenges and perspectives that its clients face.
For those considering a role at Creators Agency, Kevin’s advice is to leap in. “It’s a departure from the 9-5 mold, but if you’re ready to back yourself and work diligently, the rewards – both personal and professional – are immense,” he says. The skills he has acquired at Creators Agency range from effective communication with brands and creators, contract negotiation, and performance marketing, to creative ideation and delegation.
In summary, Creators Agency is revolutionizing the landscape of talent management in the creators economy. It’s not just about managing talent; it’s about building legacies. For those aspiring to be a part of this dynamic world, there’s no better place to grow and make a difference than at Creators Agency.