People are finally coming to realize that India is quickly turning into one of the most substantial marketplaces, not surprising when you consider the fact that it is one of the world’s fastest-growing major economies with a population similar to China. Still, most business owners have yet to participate.
But Bobby Borisov is no ordinary businessman, and he has set a goal to turn his multinational cloud-based platform Bobby24 into one of the top communication platforms in India.
Born in Bulgaria, when the country was devastated by an economic crisis, Bobby Borisov worked as hard as he could from a young age to build himself from the ground up. As a result, he was different from other children, yet born with a passion for business right from the very beginning.
He first opened up his very own grocery store in his father’s garage as he had a keen eye for all entrepreneurial ventures. Borisov recognized his true potential when this endeavor bore fruit and decided that he had finally acquired enough experience to follow bigger aspirations. He spent years in Western Europe procuring different skills working all kinds of jobs, such as being a Nespresso representative in Switzerland to opening his own gardening company in Germany. Although practical work experience is equally crucial, Borisov recognized the importance of formal education if he wanted to achieve the maximum amount of success in his ventures and worked endlessly to study Economics at the University of Cologne.
Soon he became lured by the idea of setting up a business in the US and driven by innovation and the urge to compete with entrepreneurs globally; that’s precisely where Borisov headed to next. After a string of successes in various e-commerce businesses, he recognized the potential and need for a multifunctional online platform for growth and development, and so his next company came to be, Bobby24.com.
The idea of Bobby24.com relates to a new concept in the technological world called fusion marketing. In its essence, this concept is based on merging the major types of marketing strategies such as traditional marketing, social media marketing, and digital marketing to create the ultimate marketing platform that satisfies all our requirements.
Users are constantly searching for something more convenient, and this is why Bobby24 provides customer relationship services, professional networking, and communication services. Along with acting as an e-commerce platform, it also offers organized chat rooms, indeed an all-in-one program.
The e-commerce industry is bringing in a new wave of development for the Indian economy, and Borisov considers it ideal for introducing his platform in the country. The market value of e-commerce businesses in India was about 50 billion US dollars by 2018 and is expected to go up to 200 billion US dollars by 2027. Furthermore, India has been subject to substantial digital growth in the past year, as more and more consumers search for online retailers due to its convenience and practicality.
Bobby Borisov has created Bobby24 with a solid strategy that is sure to prove popular lead to success in the Indian marketplace.