Liz Kennedy is far from just another beauty influencer, she is a driving force for change. Kennedy first arrived on the beauty scene when she was the face for a number of different beauty products, propelling her to becoming a famous on-air TV host. Kennedy has dedicated herself to serve as an influence for women from all different backgrounds and socioeconomic status’.
Kennedy makes it a point of emphasis that women in society are faced with a losing situation, when mainstream society confines them to one of two distinct area- be a good girl and a future mother, or be a crazed and career-driven workaholic. Kennedy was raised by a single mother, and she wants to remove any cultural assumptions that women cannot be both, and show that women can be successful in their career and as mothers.
Women face pressures that extend way beyond social stigmas and career burdens, as they are vastly more susceptible to violence than men. Notwithstanding these facts, women still feel the need to make men feel pleasant, and at ease. They do this by attempting to adhere to unreasonable beauty standards, all while trying to circumvent being label as irrational or emotional.
As a means of defying such disturbing patterns, Kennedy gives her time and energy to giving deserving women a transformative makeover. Kennedy is cognizant that she cannot alone reshape the cultural landscape, but she can do all she can to help women find inner and outer beauty. Kennedy successfully uses her influential platform as a means to help women understand the concept of inner beauty, as well as providing advice on how to achieve external beauty.
Kennedy easily relates to the overwhelming amount of pressure women face when attempting to fit the prototype of an innocent girl or mother. She allocates a substantial amount of time to give women digital makeovers, as she attempts the alter any assumptions made about the process of pregnancy. This reinforces that there is nothing wrong with women, and that they are not alone. Kennedy ensures a safe space for women to bond over similar experiences, instilling a sense of solidarity and belief in women.
Kennedy wants to break the vicious cycle of being shamed as a mother and business owner. She acts as a motivational figure for women everywhere, showing that they too can be successful in both realms. Kennedy continues her mission to inspire women, making herself a great example in showing that women do not need to choose between a career or motherhood, as they can be successful at both at the same time. She is also instrumental in creating a safe and positive space for women to share stories about abuse and difficulties with pregnancy. Liz Kennedy is not just a beauty influencer, she is a voice for change.