The world of eCommerce is ever-changing and adapting to the needs of customers. With so many options available, businesses need to focus on optimizing their customer experience or risk being left behind. Today’s shoppers care little about products or brands – they want to find what they need as quickly as possible and make purchases with minimal hassle. One business that understands this well is Ozzy Tyres, a leading retailer in the online automotive space.
Ozzy Tyres is an Australian company that sets itself apart from the competition through its unforgettable user experience. The brainchild of experts with over 20 years of experience in the industry, Ozzy Tyres has revolutionized the traditional face-to-face model of selling wheels and tyres for good. The brand is taking over with its innovative, tech-based tyre and wheel packages. The team has optimized the customer experience by creating a user-centered design not seen anywhere else.
Though many brands in the automotive space have embraced eCommerce in recent years, few of them have invested in tech as much as Ozzy Tyres. Most companies don’t have a way for customers to know the technical aspects of the right wheel and rim fittings. As a result, many customers are afraid of purchasing the wrong products for their cars.
Ozzy Tyres filled that gap and eliminated doubt by automating the wheel and rim matching process, ensuring the customer would always get the right sizes. The company created an algorithm based on vehicles’ make and model, which helped customers know what wheels and tyres they needed. Unlike other brands that sell the wheels and tyres separately, Ozzy Tyres bundles the packages, reducing the work for the customer.
The company asks for the make and model of their car and then configures the products that match that vehicle. Once you input your make and model, all the matching wheels come up for you to browse through. That’s a more user-friendly process than many companies offer. It also saves time by ensuring the customer does not move unnecessarily all over the website trying to figure out what would match their car.
Ozzy Tyres conducted thorough research for every tyre and wheel, as well as their measurements and specifications. That information is readily available on the company’s website for the customer to access. If the customer is in doubt, all they need to do is enter their vehicle’s make, and thousands of photos from the Ozzy Tyres gallery will show up. The gallery has over 50,000 vehicle models. That eliminates any lingering doubts and confusion, which boosts customer trust.
The Ozzy Tyres website has a dedicated resources section where customers can find answers to frequently asked questions. If that doesn’t work, the company has provided a video resource that guides the customer on how to navigate the website. According to the company, that’s just part of the brand’s bigger goal.
The brand has new features coming soon on the website, including customizing it based on the vehicle’s genre.