Fernando Corona is an Entrepreneur and single individual business consultant, he was born in West Covina, CA, he did his studies at UC Santa Barbara.
Over the past few years, my life has changed immensely: I got married and we recently brought my daughter into the world. As a man, as a father, and as a husband, these changes in my life had me thinking about, not just what I’m doing in my professional life, but also why and for whom. As men, we’re born providers. But providing doesn’t just mean meeting the financial needs of my wife and daughter. Yes we have a home, yes we have good food on the table, yes we want to live a life of financial independence where our passive cash flow exceeds our monthly expenses – yet the challenge becomes how do you build financial independence while maintaining the connection with my closest support system, my wife, my daughter, my brother, my parents, and those in my immediate circle.
The goal here was to be the man my family needs me to be, as both a husband and father while also creating actual wealth. The wealth that would enable us to reach our dreams of traveling while working, choosing when to work, taking days off to go to the beach as a family at our own discretion, helping our parents with retirement so they can enjoy time with us or their grandkids and all while allowing our cash flowing investments to pay for our lifestyle.
Over the past 2.5 years, this has taken upfront work, daily sacrifice, emotionally difficult conversations, and massive imperfect action to earn over $600k across a range of business efforts and investments…failing along the line, I stumbled upon the secret: how to provide, emotionally and financially, and achieve my family’s dreams, all at the same time. And I want to share that secret with you. I was 27 and reasonably successful. Yet I realized I had to do something, take a leap of faith: I could live “good enough,” and provide for my own basic needs, and after ten or twenty years, I might even be able to turn my accumulated experience into solid business prospects. But what about right now? Time was of the essence. At that exact point, I had resources. I wasn’t married yet, no kids – it was all on me: I was perfectly positioned to do something big for myself. I took a leap, left my job, and became a solopreneur.
In those 2 yrs, COVID hit. Many businesses saw their revenue and growth devastated by this externality. However, I leveraged the skills that I’d honed in a short period of time to hold the fort. Over 2021, I saw record growth, not decline. Through networking, partnerships, real estate, crypto, NFTs, and a private equity firm our family was able to achieve time freedom and a level of financial freedom to start our journey as a family.
The road I walked wasn’t simple. Failure and setbacks were the norms, not the exception, but so was learning. Everything that didn’t work taught me what I needed to focus on and improve. And by investing in myself, I realized greater returns than I could’ve imagined. In total coaching and mastermind events for networking and growing myself, I’ve invested well over $40k into that personal development. My firm belief is to invest in yourself in books, courses, coaching, etc. because the version of you that got you where you are is not the version of you that will get you to where you want to be. My goal here is simple: with this content, my videos, and other media, I want to highlight how it’s possible for anyone to make the right decisions, hone their skills, reach their goals, all while maintaining their relationship with their closest support system. Note: this doesn’t always mean your life is balanced between work and relationships but it does mean that you understand how to meet the needs of your closest relationships while focusing on your own goals.
You can follow him on social media Instagram : @itsfernandocorona
