A certain creative social media marketing agency explains on the same as a top player in the industry.
It is incredible to know how the world around us is changing for reasons more than one and how businesses and brands have been developed amidst these advancements. There is a mammoth of factors that have led to these developments, including the relentless drive and efforts of entrepreneurs and experts, but the kind of growth technology has brought in has astounded the world. This resulted in the boom of social media platforms, on which today almost all live virtually. “Click First Social Media Marketing” (ClickFirstSMM) is one name in the world of digital that has been growing as a social-first social media marketing agency that feeds off of creativity and results. The continuous growth of the industry today has brought their team forward to discuss about how social media impacts consumer behaviour.
Below, their team explain in points a few ways that, according to them, shows how social media impacts consumer behaviour.
- Consumers believe in social media reviews.
Today, social media has thrived as social proof, becoming a make-or-break factor for consumers’ buying decisions. According to studies, it was found that more than half of the consumers read reviews on social media and forums to gauge, analyze or evaluate a product or service before making a choice to purchase it. Hence, reviews play a key role in defining a brands’ rising presence and increasing digital word-of-mouth.
- Social media for seeking customer service.
Before the rise of social media, people had to rely only on talking with the customer service of the brand or visit a store for any kind of complaints or issues. Post the social media growth; they rely heavily on speaking their heart out and giving their feedback on the brands’ pages. Consumers’ preferred choice today is sharing their feedback or reaching out with a customer support question or problem.
- Social media humanizes brands.
Earlier brands were only a remote faceless entity; today, the scenario is completely different. It has enhanced the company-customer relationship. Almost all brands have a presence on social media platforms, which helps people to gauge their value, offerings, news, etc., and how relevant they are or how they relate to their audience. Social media gives the opportunity to let consumers engage and interact with them through likes, comments, following them, and sharing their content, meaning social media humanizes brands and goes ahead in influencing people’s minds.
ClickFirstSMM has grown as a one-stop solution for social media marketing and advertising for businesses of every niche, size, and shape.