Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that.
Ishan Kalra is CEO of one of India’s leading PR and marketing firm. In his role as the head of the organisation, he has helped countless new businesses find their feet fast and accelerate their development. He started serving in the field during forefront of the Coronavirus pandemic and has grown it into a 6-figure yielding business that has built a very diverse client base from small startups to well established multinational corporations.
Following mentioned are the benefits of branding a business shared by Ishan Kalra
1. Branding helps you stand out in a saturated market.
If you’re a small business or creative entrepreneur, you may have realized by now that there are a lot of us! It’s common for people to find a quick solution and buy a logo for $50, but they probably don’t have a set strategy for their brand. There’s no meaning behind their logo and it might not even make sense for their target audience. A good brand has a clear purpose and will help you stand out among other people in your field. Maybe what you offer or your style is similar to your competition, but clients and customers will choose you because of your brand, your whole package and vibe. First impression is everything.
2. Branding gives you credibility.
Having an established and clear brand will make you look like an expert. If you appear to know what you’re talking about and come across as a professional, people will be more likely buy from you.
3. With a clear brand, you can charge what you’re worth.
It can be hard to get your first clients and customers. In order to start making money, sometimes you just have to take whatever you can get. Many times, you may charge way less than what you deserve just to gain some traction in your business. With a solid brand established, you will come across as a professional and therefore you can charge like one! If you show that you produce high quality work or products, clients will be more likely to value what you offer and pay higher prices for it.
4. Branding leads to customer loyalty.
Good branding elevates a business and builds recognition and loyalty. Customers are attracted to brands that share similar values with them. When you showcase what you value through branding, customers will develop an emotional connection to you.
5. Branding = Consistency.
With solid branding in place, you can easily keep things consistent and make decisions more quickly when it comes to your customer experience. You won’t have to constantly question yourself on the little things like, “What font should I use? What color should I use? How should this look?” With a brand style guide, all of those things will be set.