The world of fashion and music often experiences crossovers as fashion
designers often value the exposure that designing for a performer can bring, and
performers love the opportunity to wear something original and never-before-seen. It is
a great example of the dynamic atmosphere that occurs when creativity is allowed to
flourish and co-exist in the same room. What if that was all happening, but within one
person? Grant Chapman is the perfect specimen to reference. At just 24 years old,
Chapman has not only dipped his toe but is running full speed ahead in the fashion
industry while also having a career in the music industry. There, his job is to spot top
talent while his career in fashion is designing the fashion himself. A peek into Grant’s
life and work gives the full picture of how he manages to find balance.
When hustling for a career or small business, even after you have solidified your
footing, adopting a philosophy is key to keeping your head in the game. When probed
for his, Grant shared that he believes in two ideas: that of consistency as well as
persistence. You have to be consistent in your work but you also have to be persistent
against adversity. Without one or the other, you won’t succeed. And Grant has his own
business to show for it, so adopting his own philosophy might not be a bad idea.
Great business owners also have those who bring them inspiration when they
are creatively low, and Grant implied his inspiration might come from Gucci Mane, as
his personal mantra is “If you got no sauce, then you lost!” While there seems to be no
end to Grant’s creativity, he has also been generous when it comes to his own creative
secret sauce, if you will, as companies like Forever 21 have been rumored to have
copied his hat branding. Grant takes it all in stride as he continues to hustle since he
knows his goals for the future of his business.
Looking ahead to the future of Hidden Hills Apparel, LLC, Grant is eager to level
up in the fashion line world. The next step for Grant is pop-ups. Not just one pop-up,
though. Grant wants to expand to the best possible US locations, in New York, Los
Angeles, as well as Miami. Strategically placing himself among the trendiest cities is a
great way to continue business growth. Grant has always been about strategy as that is
how he got his business to become more established and respected in the first place.
Grant went to great lengths, and big parties, to make sure his business survived
the inevitable tough beginning stages of a private business. He networked and
advertised and expanded his audiences beyond big names themselves to their friend
groups they brought with them. By creating so much access to his line, Grant created a
natural following and was able to capitalize on their attention and attraction to the brand.
Grant knows that providing his customers with something that makes them smile when
they wear it everyday is the greatest joy for him, and he is looking forward to having that
privilege for years to come.