Creating a great video is a challenge, but creating an engaging social video that people want to watch again and again can be even more challenging. The days of using simple text overlays or static images are long gone.
Today a well-produced video can go viral, while a poorly produced one may fall flat on its face. So whether you’re a video editor or a content creator, you’ve got to get people’s attention first. If your goal is to create something that will go viral, here are the ten steps for getting the most out of your social media videos.
It’s no secret that video is a powerful way to capture people’s attention on social media. It’s easier than ever today to create and edit your videos, and many big influencers and brands have found incredible success with them. But what does it take to create a video that goes viral? What makes one video successful while another falls flat?
You could look at volumes of case studies or research, but there’s a better way: get the answer straight from the experts. With these ten tips, you can be on your way to creating your next great social video.
Know your target audience
Social videos are part science and part art. Therefore, it’s imperative to know your audience to create thoughtful and exciting social videos. It is the same as creating a good TV commercial. The first step is to make sure you understand who your audience is and what they want. It can be achieved through surveys or market research, but the sooner you know, the better it will allow you to focus on essential things for your audience.
Write a short script and try to repurpose existing content.
Content creation is a challenge for anyone, even if you have the best of ideas. It’s why the most popular content on any social video or website is rarely new; it’s frequently rehashed or re-purposed from another piece of content.
Hiring an Oscar-winning writer to write your opening and closing for your social media video is a no-brainer if you’re trying to reach people who might not otherwise know about you. Hence it would help if you began with writing short scripts.
Use the right video editor to create incredible videos.
If you want to reach a global audience with your content, you’ve got to make sure you’re using the best video editor to edit and modify your videos. The right video editor helps you create great videos and uses advanced editing tools to make it easy for beginners.
Add a short video intro.
Add a short video introduction at the beginning of every video you create to build rapport and interest. These simple actions build emotional engagement with your audience. A video intro can take your business from “not good enough” to “worthy of consideration,” all while demonstrating your expertise in the most fun and exciting way possible.
Select the correct video orientation
When viewers are actively engaged with what you’re offering, the value of your video becomes even more apparent. Orientation is something you should consider before creating a video; it’s not something your audience should figure out on their own- it has to do with how your viewers see your brand, your message, and what you do.
Select the correct video aspect ratios depending on the target platform beforehand to ensure a better viewer experience. All this can be quickly done by using a good video editor.
Add your brand’s aesthetic to your social videos.
Make your brand’s visual aesthetic the most crucial element of your video marketing campaigns. By having your brand’s aesthetic in each of your videos, the viewer feels like they are watching something produced by your brand, and it also makes for a more visually cohesive experience.
Keep the video editing simple.
Sometimes less is more. It is better to keep the video editing simple rather than adding too many effects to the video. It will make your videos more aesthetic and sophisticated for the viewers. Furthermore, it also ensures that your videos sync with your brand’s aesthetic and resonate with your brand’s motto.
Add a suitable soundtrack.
Music has a way of creating moods and enhancing moments. It can set the tone for your video and bring out your best qualities. Add a suitable soundtrack to your videos to help people find their way through your content more easily. Also, it makes the videos more fun and engaging for the audience.
Optimize and promote the video on selected social media
According to HubSpot, videos can increase your traffic by 69% and time spent on-site by 144%. In addition, 55% of marketers say that video is the type of content with the best ROI for their company. It may be tempting to dive right into creating videos for your brand with all these benefits. However, you also have to find the right marketing strategies to effectively reach out to the new audience.
Keep a check on the performance of the video.
It is crucial to implement the right tools to keep a check on your video’s performance. It will help you improve your future content and tailor it according to the needs and demands of your audience.
Most marketers and entrepreneurs think that creating social videos is a great way to get attention and gain more followers. Social videos are great for helping your company reach a broader audience. No longer have they been viewed as silly or pointless online videos.
When creating a social video, it’s critical to remember that it’s not about the technology but rather the story. However, there are several things you can do to ensure that your video is well-received and gives you the best chance at spreading virally. We hope you will become a pro at creating social videos and gaining user engagement with these ten steps in mind!