The effect of the covid 19 pandemics is quite massive, but it has its perk. In 2020, People had to switch their brand into an online mode which makes the business owners evaluate and make specific changes to their digital marketing strategies. And also, in 2021, according to digital marketing expert Nishit Sangwan, businesses need to go by the trends and understand them properly to Implement them in the marketing strategies to help the companies grow.
Nishit Sangwan is a renowned Entrepreneur and a top digital marketer who has a very keen understanding of digital marketing. At a young age, he is the proud CEO of the digital marketing agency Conquer Agency, to which several top Entrepreneurs from the World have subscribed. “The COVID-19 pandemic has changed the game for sure, and we are going to see more businesses adopting digital marketing strategies than before,” says Nishit.
According to Nishit, there are specific trends that businesses need to follow, and our article highlights those points for you.
- Voice search – Over the years, the number of people who use voice search on their devices has increased and is expected to grow even more in this pandemic. Companies should optimize their SEO strategy to include keywords used in voice search. We very well know users tend to speak in longer sentences like, for example, the most famous sweet shop in Kolkata. Instead of using such hefty sentences, they can simply type sweet shop in Kolkata.
- Promotion through micro-influencers – Previously, brands partnered with macro-influencers with millions of followers to promote their businesses. By doing this, they are going to be more popular than before. In previous years, brands used to partner with macro-influencers with millions of followers. But according to Nishit, partnering with micro-influencers is more cost-effective. Moreover, they have higher engagement rates with their followers and can easily influence them to purchase a product.
- Video advertising- The concept of Video advertising is currently growing; studies have shown that about a third of shoppers purchase a product after seeing a video ad. With social media platforms such as YouTube, Tik Tok, and Instagram, stories and reels attract many views. Moreover, brands should focus not only on photos but also on videos.
There is a lot more to know about Nishit Sangwan and his media and PR Agency Conquer Agency, where he has applied all the tactics mentioned before.
So, make sure you check out the links given below to stay updated about a truly inspirational entrepreneur:
Website (Nishit Sangwan): https://nishitsangwan.com/
Website (Conquer Agency): https://conquerpr.com/
Instagram (Nishit Sangwan): https://instagram.com/nishit.sangwan
Instagram (Conquer Agency): https://instagram.com/conqueragency