Traditional PR is good and was once the most effective method to promote an upcoming artist. With the advent of technology, the focus has slowly shifted to Digital PR because the methods need to adapt to the digital space. Crude PR practices are becoming more expensive, less rewarding and a pain to keep track of and measure. Md Badshah Ansari is one of the early birds to embrace digital PR with their PR and digital marketing company Teamology. The decision is proving very beneficial for his company which has pushed many brands, artists, creators and businesses into the spotlight.
Md Badshah Ansari was always a curious child who loved to unravel the mysterious behaviour of web pages on the internet. He dived deep into the working of the search engine algorithms to understand how a website was able to rank on the first page. By the age of 16 years, he knew his way around the search engine algorithms and devised strategies to mould them to his advantage. With five years of experience working with established and emerging brands, Md Badshah Ansari is more than ready for digital marketing challenges to come. He and his partner, Mr Gulrez Alam are the co-founders of Teamology which offers extensive Digital PR services along with digital marketing services as well.
Md Badshah Ansari understands the essence of affordable digital PR in today’s age. He says, “The internet is on the verge of being exploited today. Many websites that were first to offer digital PR charge an exorbitant amount of money for a meagre outreach campaign. Just because you were first doesn’t mean you have to boss everyone around. Teamology is an attempt to eliminate the middlemen and directly collaborate with publications to minimize costs while ensuring the maximum outreach.”
He adds, “Digital PR has many forms, one of which is press releases, but it is not limited to that only. Social media campaigns bring the client to the centre stage and help them directly understand the issues and needs of their clientele. Not having a social media presence is a travesty in the digital age and gravely undermines the efficacy of a digital marketing campaign.” Md Badshah Ansari also has a website that acts as a news portal for the upcoming vacancies in government jobs which are designed to inform the youth about the wide range of possibilities in serving their country.