The two things that don’t seem to fade away anytime soon is the adversity of coronavirus and the rise of digital media. In the time of the pandemic, we have witnessed the true potential of digitalization and how it has changed the game across all sectors. Entrepreneur Akshay Aggarwal, a prominent name in the food sector after understanding the scope of digitalization, has been working on various other aspects of modern-day marketing.
Akshay Aggarwal began his career by providing food services across the Delhi/NCR region which he later spread all over India. While a venture in the food industry has always been successful, the entrepreneur believes that it is important to stay in the race with the latest market trends. According to him, digital media is leaving its shadow in the food industry as well. “Everything is just a click away. All you need is to brand your business smartly over the digital domain”, says Akshay.
Known for his genius business mind, Akshay Aggarwal took the industry by storm when he established ‘The Grub Fest’. It was one of the biggest food festivals that saw its association of many big names including TYGA, David Guetta, Black Coffee and ArtBat. Building a successful empire in the food industry back then, the entrepreneur is currently getting himself equipped with the best knowledge about digital marketing, brand strategy, influencer marketing and content creation.
In Akshay’s opinion, content creation has opened doors for many small scale and large scale brands and companies. “Nothing beats the power of social media. It has played a key role in reaching out to the audience in every nuke and corner of the world. The digital methods of marketing are omnipresent and has a good scope of reaching out to maximum people in less time”, added Mr. Aggarwal.
Besides being a leading food service provider in Delhi, the entrepreneur is lately expanding his business in the digital domain. Adapting the newness in his work, Akshay Aggarwal urges small scale companies and budding entrepreneurs to understand the fundamentals of the digital world. Gaining thorough knowledge about digital media, the young and dynamic entrepreneur is keeping himself updated with the latest trends that he is imbibing in his several business operations.