VR has become a popular medium for entertainment, with digital creators using it to create more interactive experiences. Today, many content creators are using VR in gaming to provide their audience with a unique and unforgettable experience. People are also making use of VR to broadcast live events like concerts and create virtual tours. But it is impossible to talk about VR in entertainment and its growth without mentioning the top content creator and streamer, SNOW SOS.
SNOW SOS introduced a large portion of the entertainment scene to virtual reality. His videos, including his VRChat funny moments and Omegle reactions, are the reason many got VR headsets.
For a very long time, SNOW SOS was known as the faceless YouTube creator using VR. He used avatars in virtual reality in his streaming, helping him keep his personal life private and curate unforgettable anime gaming experiences. The anonymity and unique VR experience attracted a large audience on Twitch and YouTube, where he has over 20M views. SNOW SOS later transitioned to IRL (in real life) streaming and started slowly showing the ripped man behind the anime girl character. Through IRL, SNOW SOS has managed to grow his platforms even more, with a community of nearly 500K. He has been tapping into this to help businesses in the gaming and entertainment world grow.
SNOW SOS has worked with notable brands like HelloFresh and Gamersupps. The famous streamer and VTuber recently partnered with Gamersupps, which is known for putting hot anime girls on cups.
Gamersupps has built a solid name in gaming, energy, and nutrition. Their products, from Mango Meta to Waifu Gaming sleeves, have been highly praised for their effectiveness, rich flavors, and inclusivity. Gamersupps’ supplements are keto-friendly, contain less than one calorie, and have zero sugar, making them a preferred choice. SNOW SOS did a campaign with the company for its supplements, which has been a great success.
Speaking about the campaign, SNOW SOS said it was an incredible experience, stating, “I loved working with a brand that aligned with my values, and the content we created together resonated so well with my audience.” He has been using virtual and real-life marketing to promote brands to millions of people.
Combining the two has helped him create successful campaigns that resonate with the brand’s target market and connect him with his fans on a more personal level. SNOW SOS says one of his goals is to use this to drive positive change in the influencer marketing world.
“Virtual and real-life marketing can provide many benefits for influencers and brands. But many tend to focus on one and abandon the other. For instance, a lot of businesses today pay more attention to virtual marketing, probably because they feel it will bring more returns,” says SNOW SOS.
Through his brand and campaigns, he aims to show businesses and other creators that they can combine the two to create winning strategies. His partnership with Gamesupps is just one of the many projects that he is working on. SNOW SOS says he looks forward to working with more national and even global brands in the future.