• Latest
  • Trending
  • All
  • Lifestyle & Entertainment
The Launchpad Breaks New Ground in Tech by Playing Matchmaker for Vendors, IT Buyers

The Launchpad Breaks New Ground in Tech by Playing Matchmaker for Vendors, IT Buyers

December 28, 2022
Photo Credit: Coco J. Photography

KADIA SARAF TALKS BEHIND THE EPISODE OF ‘LAW AND ORDER: SVU’

January 28, 2023
Roger Federer Meets Black Pink; Posts the Picture on Instagram

Roger Federer Meets Black Pink; Posts the Picture on Instagram

January 28, 2023
Sabalenka beats Rybakina to clinch the Australian Open Women’s title

Sabalenka beats Rybakina to clinch the Australian Open Women’s title

January 28, 2023
Australian Open Final: Novak Djokovic vs Stefanos Tsitsipas preview & prediction

Australian Open Final: Novak Djokovic vs Stefanos Tsitsipas preview & prediction

January 28, 2023
‘John Wick: Chapter 4’, New Art Unveiled; Everything we know so far

‘John Wick: Chapter 4’, New Art Unveiled; Everything we know so far

January 28, 2023
image

Chapter 4 of John Wick features new, blood-red-hued concept art for the eagerly awaited sequel

January 28, 2023
Three Industries To Watch For In 2023 According To Sid Jawahar Of Swiftarc

Three Industries To Watch For In 2023 According To Sid Jawahar Of Swiftarc

January 28, 2023
Why Private Equity Investors are Joining Pre IPOX

Why Private Equity Investors are Joining Pre IPOX

January 28, 2023
Recording Academy Names ‘All Too Well’ as Taylor Swift’s Magnum Opus

Recording Academy Names ‘All Too Well’ as Taylor Swift’s Magnum Opus

January 27, 2023
How Noah Aussems is Transforming the Nightlife Scene – Follow Your Passion

How Noah Aussems is Transforming the Nightlife Scene – Follow Your Passion

January 27, 2023
The Flash Season 9 Premiere Early Shots

The Flash Season 9 Premiere Early Shots

January 27, 2023
What Netflix Show Was Viewed the Most in 2022, We Have The List

What Netflix Show Was Viewed the Most in 2022, We Have The List

January 27, 2023
Retail
Sunday, January 29, 2023
Contact Us
  • Home
  • World
  • Business
  • Hollywood
  • Web Series
  • Bollywood
  • Korean
  • Sports
  • 30 Under 30
No Result
View All Result
The UBJ - United Business Journal
No Result
View All Result

The Launchpad Breaks New Ground in Tech by Playing Matchmaker for Vendors, IT Buyers

by The UBJ
December 28, 2022
in Featured
0
The Launchpad Breaks New Ground in Tech by Playing Matchmaker for Vendors, IT Buyers

Tonya Turrell’s perspective on technology allows her to identify and capitalize on opportunities that can slip past other entrepreneurs. 

Can you imagine applying the mechanics of a dating website to an online portal linking IT buyers and vendors? 

YOU MAY ALSO LIKE

KADIA SARAF TALKS BEHIND THE EPISODE OF ‘LAW AND ORDER: SVU’

Three Industries To Watch For In 2023 According To Sid Jawahar Of Swiftarc

Tonya certainly can—and she did. 

“In the B2B space, everybody tends to stick to B2B methodology,” she said. “We really looked to the B2C market to drive the design.”

After guiding her vision through the design and testing stages, she is gearing up to unveil The Launchpad Matchmaking Marketplace Portal in Q1 of 2023. 

It’s all part of Tonya’s strategy for success, which, she said, is built around “Challenging the status quo. Finding better ways of doing things.”

An entrepreneur who has launched three companies—two of them lead generation endeavors—Tonya’s latest undertaking began with a simple question: “What if?”

“What if we reach out to IT customers and see what they need to achieve their organization’s objectives?” she said. “What if we could then go find partners or technologies that were a precise fit? What if we could nurture that relationship and play tech matchmaker for every IT need throughout their budget cycle, and help them with future budget cycles and initiatives?”

Tonya and her team got to work. The result was The Launchpad Matchmaking Marketplace Portal.

“We started The Launchpad because we believe that there’s a better way to connect IT buyers with the technologies and partners they need,” she said of the world’s first technology matchmaking platform. “It’s really a simple concept.”

Reaching far beyond the outdated approach of cold-calling to generate leads, The Launchpad Matchmaking Marketplace Portal allows vendors to offer multiple services to buyers, rather than restricting either to one topic on a single call. Also, the Portal drastically reduces the number of vendor sales calls that a buyer must sort through to find the right seller, with the right product, that meets their need.

Vendors pay a registration fee to join The Launchpad. But Tonya and her team have shifted the focus of the lead generation dynamic—typically driven by the vendor—to give IT buyers special attention. 

Tech vendors register to become members of the Portal and IT buyers conduct the searches. Detailed search criteria—budgets, preference for a local reseller, current install base environment—lead buyer to vendor, with buyer alerting the vendor they would like to connect. But the vendor can’t see who the buyer is until they accept the match. 

Once a match is accepted, potential partners—just like on a dating site—can chat. They can also schedule time on each other’s calendars and, ultimately, buy and sell through The Launchpad. There is also an option to leave a review. 

“This is really what it’s all been building toward,” Tonya said. “We’re pivoting to where the market is moving, to get in earlier in the sales cycle and nurture relationships. This platform completely changes the way technology is marketed, bought and sold, and it caters to the IT buyer, which has really never been done before,” 

Tonya Turrell is the founder and CEO of The Launchpad. To learn more, visit www.launchpad-tech.com. 

Post Views: 101

Share this:

  • Twitter
  • Facebook

Related

Advertisement

Instagram

  • Congratulations Rahul Ahuja @eatsindia for being nominated for Influential Personalities 30 Under 30 2023 By United Business Journal!

In A Partnership With @quickpr.co @akhilendra_sahu

Managing @imyashvardhan @getmeyolo 

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #eatsindia #rahulahuja # #30under30 #influentialpersonalities #magazine
  • Congratulations Abhinav Prateek @abbyviral for being nominated for Influential Personalities 30 Under 30 2023 By United Business Journal!

In A Partnership With @quickpr.co @akhilendra_sahu

Managing @imyashvardhan @getmeyolo 

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #abbyviral # #30under30 #influentialpersonalities #magazine
  • Congratulations @lepana_nagaraj for being nominated for Influential Personalities 30 Under 30 2022 By United Business Journal!

In A Partnership With @quickpr.co @akhilendra_sahu

Managing @imyashvardhan

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #lepananagaraj #30under30 #influentialpersonalities #Magazine
  • Congratulations @imbeingvocal for being nominated for Influential Personalities 30 Under 30 2022 By United Business Journal!

In A Partnership With @astnt.media @akhilendra_sahu

Managing @imyashvardhan

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #evanluthra #ritumalhotra #30under30 #influentialpersonalities #Magazine
  • Congratulations @iritumalhotra founder of @ezyspitindia for being nominated for Influential Personalities 30 Under 30 2022 By United Business Journal!

In A Partnership With @astnt.media @akhilendra_sahu

Managing @imyashvardhan

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #evanluthra #ritumalhotra #30under30 #influentialpersonalities #Magazine
  • Congratulations @evanluthra for being nominated for Influential Personalities 30 Under 30 2022 By United Business Journal!

In A Partnership With @astnt.media @akhilendra_sahu

Managing @imyashvardhan

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #evanluthra #evansinghluthra #30under30 #influentialpersonalities #Magazine
  • Congratulations @darasingkhurana for being nominated for Influential Personalities 30 Under 30 2022 By United Business Journal!

In A Partnership With @astnt.media @akhilendra_sahu

Managing @imyashvardhan

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #darasinghkhurana #30under30 #influentialpersonalities #Magazine
  • Congratulations @akshayaalshi for being nominated for Influential Personalities 30 Under 30 2022 By United Business Journal!

In A Partnership With @astnt.media @akhilendra_sahu

Managing @imyashvardhan

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #akshayaalshi #30under30 #influentialpersonalities #Magazine
  • Congratulations @mananshahofficial Founder Of @avalanceinc for being nominated for Influential Personalities 30 Under 30 2022 By United Business Journal!

In A Partnership With @astnt.media @akhilendra_sahu

Managing @imyashvardhan

For Nominations DM @unitedbusinessjournal

#unitedbusinessjournal #theubj #mananshah #avalance #30under30 #influentialpersonalities #Magazine

Recent News

Photo Credit: Coco J. Photography

KADIA SARAF TALKS BEHIND THE EPISODE OF ‘LAW AND ORDER: SVU’

January 28, 2023
Roger Federer Meets Black Pink; Posts the Picture on Instagram

Roger Federer Meets Black Pink; Posts the Picture on Instagram

January 28, 2023

Categories

  • blog
  • bollywood
  • Bollywood
  • Business
  • Dating Tips
  • Featured
  • Horoscope
  • k-drama
  • Korean
  • Lifestyle & Entertainment
  • Movie
  • NBA
  • News
  • Pro Wrestling
  • Science & Technology
  • Sports
  • Technology
  • Web Series
  • World

Quick Contact

The UBJ Is content that is informative, entertaining, and relevant to its region. It offers news, sport, lifestyle, business & more

© 2022 The UBJ. All Right Reserved

  • About UBJ
  • Contact
  • Editorial Team
  • Privacy Policy
  • Disclaimer

No Result
View All Result
  • Home
  • World
  • Business
  • Hollywood
  • Web Series
  • Bollywood
  • Korean
  • Sports
  • 30 Under 30
Subscribe for notification
Go to mobile version