Victoria Kennedy is an entrepreneur who entirely re-invented her career, switching from an already successful profession to an even better one. Victoria Kennedy initially started her career as an opera singer performing with big names like Andrea Bocelli. Her hit single also topped the iTunes classical chart in Europe. However, all that came to an end when her work visa was refused renewal by the government. Instead of anguishing over the loss of her booming career, she focused on rebuilding herself with public relations and has managed to rise to the top through hard work, determination, and willpower. She has become a success with her PR agency, Victorious PR.
Victoria Kennedy founded Victorious PR in 2019 and within 3 months the business grew to make a 6-figure revenue. Victorious PR works for high-end clients like top entrepreneurs, influencers, C-level executives, and marketers. The agency maximizes sales avenues with brand awareness programs creating media outreach and designing media strategies. The agency also works to verify social media accounts on Facebook and Instagram.
Victoria Kennedy is the CEO of Victorious PR, based in Las Vegas, Nevada. Besides being a PR expert she is also a celebrated TEDx speaker and a brand ambassador of Inman. She is a regular contributor to publications of global repute like Inman News, Forbes, Yahoo Finance, Entrepreneur magazine, ABC, and Fox News.
The inspiring story of Victoria Kennedy was featured in over 200 globally renowned publications and podcasts. She believes that PR is the best tool for any business to scale up. She attributes her own success with Victorious PR to her exceptional public relations skills. She realized the importance of public visibility only when her initial career came to a halt. She understood that talent will not be appreciated if there is no visibility. This is when she decided to pursue her interest in communication and public relations.
Here are a few PR strategies that helped Victoria Kennedy to scale up her business.
1. Increase business visibility
PR helps to widen the reach of the business through different media platforms like publications, social media, etc. It helps a business to reach the target audience and grab a lot of attention.
2. Create brand value
Brand value gives credibility to the brand in the long run. It can be improved when the brand’s message is presented in an appropriate way to the target customers to generate interest. When a brand creates a positive impact on prospective consumers, it automatically generates more leads and attracts more investors.
3. Build a good relationship with clients
Public relations is all about building a business’ reputation in public. It minimizes the impact of bad reviews from unsatisfied customers to keep the business in the limelight. This helps to build a good relationship with existing consumers and also attract new customers.
4. Develop a strong network
Networking is important for all businesses to grow. Be it for finding suppliers, hiring talents, or attracting investors. When a business stays in the positive limelight, it builds a strong network that boosts its growth naturally.
Victoria Kennedy is an inspiration to many budding entrepreneurs who want to venture into a new business. After having to switch from her already successful career, she started rebuilding herself from scratch and reached the position that she always wanted and deserved. She is active on social media platforms like Instagram and Facebook where she interacts with her audience.