Underpinning fashion is time. People wear one thing in summer, and another in fall. Women’s wardrobes change from year to year. Paris fashion shows occur annually with the expectation that entirely new lines will be unveiled.
This is less true in the high-end jewelry market where, from year to year, styles tend to be more consistent. Among the many reasons for this is price. Someone purchasing a diamond necklace for five hundred thousand dollars doesn’t expect it to go out of style in a year, and probably, not ever. But this is a very small market. And the world around it has become fast-paced, attuned to change, and eager for variety. With the emergence of cutting-edge companies like APM Monaco, jewelry too has become a market where one can expect stylistic and even seasonal changes, without sacrificing the quality and elegance that has made the company, APM in this case, noteworthy. Case in point, APM Monaco recently sponsored a Gala in Paris with the icon Eva Longoria.
APM Monaco began life fabricating jewelry for well-known high-end companies. At a certain point, its founders, Ariane Prette, and her son, Philippe, decided to go into the retail business on their own. Their idea was to manufacture jewelry that had all the earmarks of top-tier products, but at a price point that made it accessible to the majority of fashion-conscious women. They accomplished this, first, because they already had factories in place to produce a quality product. The idea took hold and the fashion jewelry brand took off, soon turning out variants of successful designs every month.
An example of the company’s ability to participate in today’s fast-paced, consumer-driven, world is its line of seasonally appropriate jewelry. Take the upcoming Christmas season. To celebrate the holiday, APM is offering several motifs, each of which makes a connection between Christmas and the feelings of generosity and love it inspires. Thematically, the Meteorite line, available in both earring and necklace form, harkens back to the star which guided the Magi to the manger. The Morse Code Love Ring speaks for itself, and the butterfly necklace suggests to us an ethereal Santa’s sled, using butterflies to fly to more southerly climes.
For this Christmas, the company has again done a seasonal riff on its signature Yummy line. For those, however, who want to give loved ones a gift that’s unique as well as special, APM features a line called FUN CRAZY LOVE, which allows the purchaser to supply their own, individually customized message
There are more lines in APM’s Christmas package and the guiding principle behind each of them is consistent: exciting yet classic quality fashion jewlery at affordable price points perfect for the holiday season. As major celebrities, such as international pop star Maluma, proudly wear their APM Monaco jewelry during important cultural events, like performing Tukoh Taka for the World Cup, everyone’s loved one’s will be excited to recieve an APM piece this Christmas.
To learn more about APM Monaco, and see the new Christmas line in its entirety.