Everything you need to know about a Virtuous Business

This is the backdrop against which our South Korean drama, A Virtuous Business, is set in the rural village of Geumje in 1992.

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Everything you need to know about  a Virtuous Business
Credit: Netflix

There are four women in this story who have started a door-to-door sales business selling adult products. Each had its own reasons for starting this business, but working through some high expectations, social norms, personal challenges, and some unexpected friendships will make it all worthwhile.

This is the backdrop against which our South Korean drama, A Virtuous Business, is set in the rural village of Geumje in 1992. There are four women in this story who have started a door-to-door sales business selling adult products. Each had its own reasons for starting this business, but working through some high expectations, social norms, personal challenges, and some unexpected friendships will make it all worthwhile.

Since she is a housewife, Han Jung-Sook finds it necessary to earn a living; therefore, she discovers that she has marketing and sales talents. Woman about town Oh Geum-Hee finds meaning in life because of her career owing to the background in which she is coming from-very affluent. Mother of four Seo Young-Bok has ambitions to build her family into a proper livelihood. Lee Joo-Ri, being a single mother, feels adventure and personal growth in this non-conventional business.

The female characters develop a deep relationship while struggling to break free from the professions' barriers and stigmas. Their journey is not just to fill their pockets but change their lives so that they can break free from the shackles of society that have kept them down.

Kim Do-Hyun and his relation to Geumje are clouded with mystery throughout the play. He brings suspense into the narrative, and the mystery within him will keep the viewers engrossed.

It promises a heartwarming and inspiring tale of female empowerment, friendship, and the pursuit of personal fulfillment by all means.

Character Profiles

Han Jung-Sook (Kim So-Yeon): A housewife who has turned to another world of sales from nowhere.

Oh Geum-Hee (Kim Sung-Ryoung): A woman from a rich family looking for a purpose of life.
Seo Young-Bok (Kim Sun-Young): A mother of four striving to lead a better life in this world.
Lee Joo-Ri (Lee Se-Hee): Single mom in search of adventure and inner elevation.
Kim Do-Hyun (Yeon Woo-Jin): Introverted police officer, somehow connected to Geumje.



Liberation of Femininity: This series describes the tribulations and triumphs of women who break free from social norms to create their own lives.
Friendship: The four have a connection, and through the adventures, they take time to share and learn from one another.
Personal Growth: Both protagonists have realized great personal growth during their travel.
Social Commentary: This play offers an insight into the socio-economic scenario of rural South Korea in the 1990s.
Mystery: The presence of Kim Do-Hyun and his association with Geumje are full of mystery.


A Virtuous Business is a drama that very thought-provoking and heartwarming about looking at the challenges and rewards of entrepreneurship and personal growth. That is a very strong cast, so I expect this really to grab the audiences' attention.

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