The incident at Sephora’s Boston store, where a group of teenage girls applied darker makeup shades to do blackface, has ignited a firestorm of outrage and condemnation on social media platforms. The video footage, which went viral over the weekend, depicts a disturbing scene where the young girls engage in racially insensitive behavior, while an employee confronts the adult accompanying them for failing to intervene.
In the video, the teenage girls can be seen applying darker makeup shades, reminiscent of blackface, and making animal noises as they roam around the Sephora store. The behavior displayed is not only deeply offensive but also perpetuates harmful racial stereotypes. The employee in the video is seen addressing the adult accompanying the girls, expressing shock and disappointment at their lack of objection to the offensive actions of the teenagers.
The incident has sparked widespread condemnation online, with many expressing disgust and anger at the blatant racism exhibited by the teenagers and their chaperone. Social media users have called for the identities of the minors and their chaperone to be revealed, and some have even demanded that they be banned for life from all Sephora stores as a consequence of their actions.
One Reddit user, commenting on the incident, highlighted the failure of the adult accompanying the girls to intervene and address their inappropriate behavior. The lack of accountability from the chaperone in allowing such behavior to occur unchecked has further fueled the outrage surrounding the incident.
The video, originally posted on TikTok by @temiojoraa, quickly gained traction online, with many expressing their shock and dismay at witnessing such overt racism in a public setting. Witnesses who were present at the Sephora store described feeling genuinely disgusted and disturbed by the behavior of the teenagers.
The employee who confronted the girls in the video was initially identified as a Sephora employee but was later recognized as a vendor of the brand with the Instagram handle @kiarajanaemusic. The employee’s actions in addressing the offensive behavior of the teenagers have been widely praised online, with many commending her for speaking out against racism and intolerance.
Sephora has also issued a statement in response to the incident, stating that they do not condone such behavior under any circumstances. The company has emphasized its commitment to creating a safe and inclusive environment for all customers and employees and has pledged to take appropriate action in response to the incident.
Unfortunately, this is not an isolated incident. Similar reports of disrespectful behavior from preteen and teen customers have been reported in other Sephora and Ulta stores. Sequoia Cothran, a 21-year-old Sephora employee, spoke out about facing “mean girl antics” from younger customers and called for age restrictions to be implemented by the company.
The incident at the Sephora store in Boston serves as a stark reminder of the ongoing challenges faced by retail employees in dealing with disrespectful behavior and the urgent need for companies to address such issues effectively. It also underscores the importance of bystander intervention and speaking out against racism and intolerance in all its forms.