Multi-talented rapper and artist A$AP Rocky has made a splash in the entertainment industry, and now he’s taking on a new role as a director in his latest project. In a minute-long campaign video for Beats Studio Pro, the rapper showcases his directorial skills while debuting his new single, “RIOT (ROWDY PIPE’N).” What makes this campaign even more special is the adorable audio cameo from none other than his superstar partner, Rihanna.
The “Iconic Sound” campaign video, directed by A$AP Rocky himself, gives fans an inside look into the rapper’s home studio. Surrounded by creative energy and Pharrell-produced beats, Rocky passionately tinkers with his new single “RIOT (ROWDY PIPE’N).” However, his focus quickly shifts when Rihanna calls out for his attention with a sweet request. “Babe! Can you go to the store? We ran out of diapers,” Rihanna’s voice is heard in the video. Without hesitation, A$AP Rocky becomes the ultimate supportive partner and complies with her wish. He throws on his Timberland boots and dons his newly released Beats Studio Pro headphones over the white tee he ties around his braids, ready to embark on a diaper run.
Fans who have seen videos of A$AP Rocky sprinting around New York City in his Timbs will now understand the reason behind those viral clips. In the campaign video, we see Rocky flinging flowers, leaping over trash bins, and even skidding on top of cabs as he rushes to fulfill Rihanna’s request. The energy is electric as paparazzi chase him down the street, capturing every thrilling moment.
Finally, A$AP Rocky arrives at the AWGE Bodega, a cleverly named store after his creative agency. He purchases AWGEY’s Diapers, featuring an adorable photo of the couple’s 1-year-old son, RZA, on the packaging. The love and dedication shown in this act exemplify the bond between A$AP Rocky and Rihanna, and fans can’t help but swoon over the display of affection.
As the catchy beats of “RIOT (ROWDY PIPE’N)” set the tone, A$AP Rocky starts a riot outside the bodega. The energy and excitement are palpable as he leads the charge, proving once again why he is a force to be reckoned with in the music industry.
After completing his mission and making it back to his studio set-up, A$AP Rocky is met with yet another request from Rihanna. “Babe! You gotta go back,” she calls from the other room. “These are the wrong size.” Despite the minor setback, the rapper’s dedication to his partner and family shines through, making the campaign video a heartwarming display of love and devotion.
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Beyond the heartwarming narrative, the Beats Studio Pro headphones take center stage in the campaign. Available at the Apple store and Apple.com, these headphones come in four premium colors: black, deep brown, navy, and sandstone. Priced at $349.99 in the U.S., Canada, France, and Germany, the Beats Studio Pro headphones are a must-have for music enthusiasts seeking superior sound quality and comfort.
In a press release, A$AP Rocky expressed his excitement about the project, stating, “I’ve been a fan of Beats since the beginning, so this has been a full-circle experience. I had a vision in mind for this project, and they provided the space for me to zone in and fully express my creativity.”
“RIOT (ROWDY PIPE’N)” will be featured on A$AP Rocky’s highly anticipated fourth studio album, titled “Don’t Be Dumb.” The rapper first announced the completion of the album during his Amazon Music Live concert in December, where he also debuted his single “Same Problems?” The track was officially released in January, leaving fans eager for more musical masterpieces to come.
A$AP Rocky’s directorial debut in the Beats Studio Pro campaign showcases not only his artistic talent but also the depth of his partnership with Rihanna. The heartwarming audio cameo from Rihanna adds a personal touch to the campaign, making it a true celebration of love and creativity. With the release of “RIOT (ROWDY PIPE’N)” and his upcoming album “Don’t Be Dumb,” A$AP Rocky continues to solidify his position as an influential and talented force in the music industry. Fans can look forward to more electrifying projects and collaborations from this iconic duo in the future.