Marvel’s best cross-promotional marketing is delivered via Variants.

multiverse marvel actors

The Variants is a current Marvel Comics series that features Jessica Jones for the first time in a long time. The director of Alias Investigations hasn’t received much attention lately, most likely because she hasn’t had a chance to engage with the larger Marvel Cinematic Universe. She did have a Netflix TV series, but there hasn’t yet been a clear connection between her and the prominent Avengers. Ironically, there is still some odd crossover between the comics and the MCU in her most recent novel.

The Marvel Cinematic Universe is now centred on the idea of “variants” and the multiverse, with this idea serving as a long-term underpinning for the films and television programmes.It gives a means for casual comic fans to take up a title that already seems somewhat recognisable because a monthly comic book physically has the name of this idea. It could be one of the greatest instances in the development of this peculiar “synergy” in the history of the medium in the contemporary era.

A Netflix Hero in Different Iterations is Featured in The Variants.

In the mystery comic book Variants (by Gail Simone, Phil Noto, and Cory Petit of VC), Jessica Jones receives visits from several versions of herself from the multiverse. One of them features the woman who went on to become Captain America on her planet. Jessica must also contend with the reappearance of her most formidable foe, Purple Man, as if these several manifestations of herself weren’t confusing enough.

The current Marvel Cinematic Universe arc, dubbed the “Multiverse Saga,” is another example of how the multiverse is becoming increasingly prevalent outside of comic books. Variants have been a reoccurring theme, with numerous iterations of well-known MCU heroes and villains appearing in various films and TV episodes.The notion of the multiverse was not created by the MCU, but the timing of The Variants’ release with how strongly the films are promoting the idea is far from coincidental. Additionally, it succeeds better than earlier attempts to do so in the different comic book series than the well-liked MCU films.

The Variants Is the Best Combination of a Film and a Comic Book

Over the years, a lot of comic books have been published to capitalize on a film or television series that features a certain character. For instance, a comic book featuring Jane Foster’s Thor was published to coincide with the premiere of Thor: Love and Thunder, and a short-lived ongoing series featuring Morbius were started around the time the film was first supposed to be released. Other types of synergy were used for more popular characters who already had ongoing comic books. For example, Marvel briefly toyed with the notion of Spider-Man having organic web-shooters in the wake of the popularity of the Sam Raimi Spider-Man movies, while Batman’s outfit would be given a dark hue in the 1990s comic books to match his black suit in the Tim Burton/Joel Schumacher movies.

Many of the most blatant “tie-in” comics are written more for new readers than for devoted followers, and the events they depict are seldom, if ever, mentioned afterwards. Similar to how alterations designed expressly for movies tend to fail, it’s mostly because comic book storylines aren’t like movies. Attempting to juxtapose these two distinct media and continuities simply causes confusion for some people and enrages others.By approaching the same fundamental idea as the current crop of MCU movies (the multiverse and variations), although in a very different manner, The Variants avoids this problem. For starters, it does so utilising a character that the Marvel Cinematic Universe is not currently employing, while also using a single individual to play many heroes (the Captain America Jessica Jones variant).

This is very different from how the multiverse was used in Doctor Strange and the Multiverse of Madness, Spider-Man: No Way Home, and even the TV show Loki. As a result, The Variants is free to convey the tale that the creative team want without overly imitating the movies or interfering with the mainstream continuity of the Marvel Comics universe. In this manner, readers can follow along and enjoy a fantastic narrative that is both well-known and distinctive.

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