In Black Adam, the power structure in the DC Universe is set to alter, all thanks to Dwayne “The Rock” Johnson. Now that the next film is being promoted, the fan-favorite actor may also benefit the comics business.
The popularity of comic book movies has exploded, and Johnson’s Black Adam is the upcoming blockbuster that will continue this trend. Johnson called fans into a meeting with Warner Bros. execs to discuss Black Adam’s international marketing, PR, and distribution strategy as the DC movie’s October release date drew near. The blockbuster movie actor, who lists marketing as one of his specialties, posted several times on social media with enthusiasm about how the studio and its executives were supporting Black Adam and making a strong push to put consumers first as they started to promote Black Adam throughout the world.
Because they have the means to create distinct tactics for various geographic locations and to repeatedly reinforce important messages (such as the movie’s hook and the release date) to fans, multimillion dollar marketing and PR campaigns may be quite successful. Comic books and their creators serve as the inspiration for all of these massive blockbusters, despite the fact that the comics business must be more scrappier and more adaptable in its marketing since it just has the same resources.None of these films would exist without those comics and their authors. Because of this, you may think that the marketing and press for the movie would do a great job of praising and promoting the comics. Sadly, that’s not always the case (credit to Matt Reeves and The Batman campaign for making a genuine effort). With his impending Black Adam promotions, Dwayne Johnson has the ability and chance to influence how comics are spoken about, which is something that has to be done.
Johnson is one of the most powerful individuals on the globe, so when he took on the role of Black Adam, DC was aware that the figure would garner a whole new level of intrigue. To take advantage of this surge in popularity, DC offers a variety of options for readers to obtain Black Adam comics. Both the new Black Adam series by Christopher Priest, Rafa Sandoval, Matt Herms, Willie Schubert, and Troy Peteri as well as the Black Adam – The Justice Society Files single issues are available.There are also a number of alternative covers for the Black Adam Movie in an effort to encourage readers to pick up further DC Universe publications. The three volumes Black Adam: The Dark Age, Black Adam: Rise and Fall of an Empire, and Black Adam/JSA: Black Reign are being reprinted by DC in advance of the film’s debut, and this is possibly the most significant of them.
One of the numerous ways the cast and crew may demonstrate their love for the original material is by promoting the comics on social media and in interviews. Why not finish a Black Adam teaser or TV ad with a promotion for these new collections? Gotham Knights, a video game by WB, has been doing it. What about commissioning industry professionals to design posters before the movie opens? What if WB collaborated with large chain theatres to offer one of these collections for sale at the concession stand? What if Dwayne Johnson signed autographs at a comic store before the movie premiered?There are several things that may be done to draw more attention to the comics business while keeping the movie at the forefront of everyone’s mind. But why should WB take this action? What are their benefits? In addition to merely providing credit where credit is due, this would enhance the studio’s and the film’s reputation within the fervent and outspoken community of comic book fans, industry professionals, and merchants. It would be beneficial to encourage people to go to comic book stores and express their admiration for the comics; this would influence how fans discuss the movie.
Dwayne Johnson stated, “I truly think that whatever culture you’re in — be enthusiastic about it, respect it, and conquer it,” in one of his postings. As fans, we can only hope that he has big intentions for Black Adam and beyond, including the comic book industry. He has joined the realm of comic book media. Because The Rock, if anybody, has the ability to inspire people to read a comic book for the first time.