K-pop girl group IVE, comprises of Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo, makes a bold return to the spotlight with “Love Dive.” “Love Dive,” the lead single from the group’s eponymous singles album, arrives roughly four months after ELEVEN– IVE’s debut singles album.
“Love Dive” is an electro-pop anthem written by Sophia Brenan, Elle Campbell, Nick Hahn, and Seo Ji Eum (who previously appeared on IVE’s debut single “Eleven”). The song’s pop soundscape complements IVE’s vocal dynamism while ushering the band into a more mature sonic style.
Lyrically, the song exudes confidence and flirtation as IVE expresses their eagerness for love: “A love blooms in an instant/ Come inside and see it for yourself/ You can come into the deepest part of my heart.” While women are commonly perceived to be reserved when it comes to matters of love and affection, IVE sets the record straight by demonstrating their boldness and proactiveness in pursuing romance; “This is enough, a chasing game/ Can’t stand this attraction and curiosity/ Strange you and I, we’ll see about that.”
The music video depicts the group as chic, modern cupids in a mystical castle perched among clouds.
Members lounge and perform in various locations throughout the castle before reuniting for a spectacular dance break performance.
IVE, dubbed “one of the K-pop groups to watch,” made an electrifying debut with “Eleven” in December 2021. “Eleven,” a song about a girl under the spell of love, quickly became a fan favourite among listeners, amassing over 50 million views in the first three weeks of its release. The song also earned IVE their first music show win, just seven days after they made their debut on KBS2’s Music Bank.
Following their win at MBC M Show Champion, they were named the fastest Korean girl group to win a music show award. The group’s debut made waves around the world, with “Eleven” reaching number four on Billboard’s Hot Trending Songs chart. IVE joins the ranks of K-pop sensations BLACKPINK, TWICE, ITZY, and aespa as the fifth South Korean girl group to enter the chart.