What makes the success of We Don’t Talk About Bruno so impressive is the fact that the song had close to no radio airplay and didn’t have a pop version cover like some high-profile Disney songs have had in the past. The song has been a breakout hit thanks to apps like TikTok and music streaming services. It is logical the rise in popularity of the song online is tied closely with the film being made accessible on Disney+ for a more extensive crowd.
The success of We Don’t Talk About Bruno caught Disney and the creators by surprise, so much so that Disney didn’t submit the film for consideration for the Best Original Song Oscar since the deadline for submission was before the film’s release, so it was hazy how much the song was going to connect with audiences. Indeed, even without the honor nomination, We Don’t Talk About Bruno has been a cultural touchstone and will probably go down alongside Be Our Guest, When You Wish Upon a Star, or You’ve Got a Friend in Me as perhaps the most notable Disney song. It is safe to say Encanto will probably be a fixture at Disney parks all over the planet.
We Don’t Talk About Bruno, is now number 1 on the Billboard 100 Charts and is just the second Disney song to accomplish this, the previous one being A Whole New World from Aladdin 29 years ago. In addition, the Encanto soundtrack stays atop the Billboard 200 chart for the third time in the last four weeks. For reference, the breakout song from Frozen, Let It Go, that took the world by storm and turned into a cultural sensation, just charted as high as number 5.
Encanto’s breakout song, We Don’t Talk About Bruno, has arrived at a significant milestone to turn into the biggest Disney song in 29 years. Released in theaters on November 24, 2021, Encanto was a moderate assuming that now minor hit for Disney Animation, which was still struggling bringing family audiences out to the theater. The film grossed $93 million domestically and $228 million around the world, which was on the lower end of a considerable lot of Disney’s latest animated films.