Emmy-nominated actress Sydney Sweeney has announced her partnership with the bikini brand ‘Frankies Bikini.’
The star talked about the collaboration in a exclusive with Elle, ahead of the first release that is scheduled to take place on March 14.
When asked about why the star has chosen swimwear to promote, Sydney replied, “I grew up on the water, always running around in a bikini. If I wasn’t swimming in the lake or the ocean, I was skiing or attempting to surf. So there was always a part of me that wanted to create something that truly felt like me, and with Francesca [Aiello] and her incredible company, we really created something special.”
The actress also revealed the story behind one of the looks for her collection that’s inspired by Italian summer romance. “We felt Rome really captured and invoked the feelings behind the collection. We wanted a space that complimented the details on the pieces, but also somewhere we had the freedom to move and play.”
Sydney then talked about her connection to Rome. “I was actually filming Immaculate in Rome during that time, so I was there for four months! I love Italy. I’m in Australia now filming, and wearing my pieces almost every day. It’s the perfect place: beach, hot, sunny, and romantic!”
Sydney talks about how ‘Euphoria’ inspired the bikini collection
It has been rumoured that the star was approached by Francesca after she watched Sydney wear Frankies Bikinis on Euphoria. Sydney responded when asked about it. “It definitely sparked the conversation! We met in person at her Venice office and instantly hit it off. We were throwing around ideas and mood boards.”
The star finally talked about how the collection makes ‘you feel like your most romantic and sexy self.’ “I think it’s powerful to show the world you are unapologetically yourself. We wanted pieces that made people feel confident and free in their bodies,” she added.