After facing significant backlash, Wendy’s has introduced an enticing deal for March Madness enthusiasts. The popular fast-food chain is offering customers a chance to indulge in their favorite burgers at discounted prices. From now until April 10, customers can enjoy a $1 Dave’s Single or a $2 Dave’s Double simply by checking the offers tab in the Wendy’s app.
This announcement comes shortly after Wendy’s revealed plans to experiment with a “dynamic pricing” model, where menu item prices would adjust based on demand. During a call with investors, Wendy’s CEO Kirk Tanner disclosed the introduction of this new system, which involves investing $20 million in cutting-edge menu boards capable of updating prices in real-time.
Initial reports suggested that Wendy’s might implement surge pricing akin to Uber’s pricing strategy, raising prices during peak hours. However, Wendy’s swiftly clarified that surge pricing was not part of their strategy. They emphasized their commitment to customer satisfaction and reiterated that any future features would be designed to benefit both customers and restaurant crew members.
In a follow-up statement, Wendy’s emphasized that they had no plans to implement surge pricing. Wendy’s spokesperson Heidi Schauer reiterated this stance, affirming that surge pricing was not in their plans and clarifying any misconceptions surrounding the matter.
Heidi Schauer emphasized that Wendy’s has no intentions of implementing surge pricing and assured customers that prices would not be raised during peak visiting hours. Instead, the company plans to test various features aimed at enhancing the overall customer and crew experience.
With over 6,000 locations across the nation, Wendy’s did not disclose the extent of potential price fluctuations under the dynamic pricing model. However, the company believes that this approach can foster competitiveness and flexibility in pricing, encourage customer visits, and ensure that customers continue to enjoy their favorite menu items at a great value.
It’s important to note that the $1 promotion announced on Tuesday is unrelated to dynamic pricing and is instead a gesture to celebrate college basketball.