Just in time for the Olympics in Paris, Xfinity is now offering its subscribers higher-quality picture streaming. Initially, when viewing USA Network’s coverage of the Paris Olympics on compatible streaming devices and TVs, its viewers will be able to activate Dolby Vision HDR and Dolby Atmos for the first time using the Xfinity Stream app. Even without using an Xfinity box, they will be able to enjoy a viewing experience with richer visuals and engrossing audio thanks to that.
The telecommunications division of Comcast is also debuting an enhanced 4K viewing experience for all customers of its X1 platform as a whole. It explains enhanced 4K as 4K video delivered over Comcast’s network at the highest bitrate, with Dolby Vision for more realistic pictures and Dolby Atmos for immersive audio. The capability will also premiere for the Paris Olympics and will be available on USA Network’s 24/7 coverage. Xfinity also promises ultra-low latency, which means viewers will only be seconds behind what’s happening in Paris in real time.
“By premiering enhanced 4K during Paris 2024, fans of the Olympics will be among the first to experience this new innovation and enjoy all the live action in stunning picture and audio quality, with significantly less delay compared to anything else in the market,” Vito Forlenza, Comcast’s Vice President for Sports and Entertainment, said. Xfinity put its enhanced 4K feature to the test during the 2024 Super Bowl, though, to make sure it works as promised. It says that going forward, enhanced 4K will be its new quality standard for live sports on X1.
The streaming platform will make it easy for customers to access Olympics content, as well. Users will be able to create a custom destination for their favorite sports and access a comprehensive schedule of events, which they can then filter by any of the sports they’re interested in. They can quickly access these features and all the channels and services offering Olympics content by saying “Olympics” into the Xfinity voice remote.
The integration of Dolby Vision HDR and Dolby Atmos marks a significant step for Xfinity in enhancing the viewing experience. Dolby Vision HDR provides an expanded range of colors and contrast, resulting in more detailed and vibrant images. This technology ensures that the picture quality is more lifelike, with richer colors and deeper blacks, which is particularly beneficial for fast-moving sports events like the Olympics. The addition of Dolby Atmos further elevates the experience by delivering multidimensional sound that places viewers in the center of the action. This immersive audio technology provides a more dynamic and realistic sound experience, making viewers feel as though they are part of the live event.
The enhanced 4K viewing experience on the X1 platform represents a significant upgrade in how live sports are broadcasted. By delivering 4K video at the highest bitrate, Comcast ensures that the picture quality is top-notch, with greater clarity and detail. The use of Dolby Vision for more realistic visuals and Dolby Atmos for immersive audio creates a viewing experience that is unparalleled in the market. The ultra-low latency feature is particularly noteworthy, as it minimizes the delay between the live event and the broadcast, allowing viewers to experience the action almost in real-time.
For Xfinity customers, accessing Olympics content has never been easier. The ability to create a custom destination for favorite sports and access a comprehensive schedule of events provides a tailored viewing experience. Users can filter the schedule by sport, making it simple to find and watch the events they are most interested in. The Xfinity voice remote adds an extra layer of convenience, allowing users to quickly access all the features and channels related to the Olympics by simply saying “Olympics” into the remote.
Moreover, the introduction of enhanced 4K viewing with ultra-low latency is a game-changer for sports enthusiasts. The clarity and detail provided by the highest bitrate 4K video, combined with the vivid colors and contrast of Dolby Vision, will make the viewing experience more immersive and lifelike. Dolby Atmos sound will further enhance the experience, making viewers feel like they are part of the live event with its multidimensional soundscapes.
The addition of Dolby Vision HDR and Dolby Atmos to the Xfinity Stream app expands these benefits beyond the X1 platform, allowing more customers to experience high-quality visuals and audio. This move is particularly beneficial for those who may not have access to an Xfinity box but still want to enjoy the enhanced viewing experience on their compatible devices and TVs. By providing these features through the Xfinity Stream app, Comcast ensures that a wider audience can access and enjoy the upgraded viewing experience.
Comcast’s commitment to enhancing the viewing experience is evident in its thorough testing of the enhanced 4K feature during the 2024 Super Bowl. This testing phase allowed the company to fine-tune the technology and ensure that it meets the high standards expected by its customers. By rolling out this feature during the Paris Olympics, Comcast is confident in its ability to deliver an unparalleled viewing experience for one of the most-watched sporting events in the world.
In addition to the technical enhancements, Xfinity’s user-friendly interface will make navigating the vast amount of Olympics content easier than ever. The ability to create custom destinations for favorite sports and filter events by sport allows users to personalize their viewing experience. This level of customization ensures that viewers can quickly find and watch the events they are most interested in without having to sift through a large volume of content.
The Xfinity voice remote is another valuable tool that enhances the user experience. By simply saying “Olympics” into the remote, users can instantly access all the features and channels related to the Olympics. This voice-activated functionality adds a layer of convenience, making it simple for users to find and enjoy their favorite sports and events.
Just in time for the Olympics in Paris, Xfinity has improved its viewing experience, demonstrating its dedication to provide consumers the highest level of ease and quality. An improved viewing experience is made possible by the combination of Dolby Vision HDR and Dolby Atmos, improved 4K watching with extremely low latency, and the Xfinity platform’s user-friendly features. Customers should anticipate a more engaging and fun Olympic viewing experience whether using the Xfinity Stream app or an X1 platform.
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