Super Group, a British company that possesses a sports betting and an online casino company, is trying to enter the quickly developing U.S. market. The company said Sunday it is getting together with Sports Entertainment Acquisition Corp., in a deal expected to shut in the second half of this current year that would take the company public in U.S. stock markets.
Super Group will enter US online sports and casino markets
Super Group isn’t right now licensed in the U.S., yet expects to cure that through a deal it has reached to gain Digital Gaming Corporation. Whenever affirmed by regulators, that deal would give it admittance to upwards of 10 U.S. states, including Pennsylvania, New Jersey, Colorado, Indiana and Iowa. The proposed merger with Delaware-based Sports Entertainment Acquisition is the most recent illustration of how appealing the U.S. market has become to sports betting and gambling organizations from different countries. Set up European gambling organizations like William Hill, Entain, Flutter and others have all staked claims to the quickly developing American market.
“We have set up our group as a really worldwide, scaled and profitable computerized gaming business, following through on our vision to carry top notch entertainment to the overall betting and gaming community,” Neal Menashe, SuperGroup’s CEO, said in an explanation. “This listing will situate us unequivocally to profit by the huge worldwide growth opportunities ahead ? remembering for the U.S. market.” Eric Grubman, a former executive vice president of the NFL, will become chairman of Super Group. John Collins, who held executive roles with the NFL and NHL, and was president of the Cleveland Browns, will serve on the company’s board of directors. The two men are part of Sports Entertainment Acquisition’s management team.
Based in Guernsey, England, Super Group is the parent company of Betway, an online sports betting brand, and Spin, an online casino company. The company is licensed in 23 nations in Europe, the Americas and Africa. It took in more than $42 billion in bets in the a year paving the way to March 2021, and has over 2.5 million dynamic customers. DraftKings customers in New Jersey can get to DGC’s offerings. Betway has in excess of 60 brand partnerships with teams, leagues and sport personalities all throughout the planet, including NBA teams the Chicago Bulls, Golden State Warriors, Brooklyn Nets and Los Angeles Clippers; the English Premier League football team West Ham United; and the eSports team Ninjas in Pajamas.